The South African Broadcasting Corporation (SABC) is the largest public broadcaster in South Africa. We offer the general public 5 television broadcasts and 19 radio stations (AM/FM) in 11 official languages.

Our goal is to become a highly effective, financially stable, digitally enabled national public broadcaster that offers informative, educational, entertaining, and informative content across all platforms. Additionally, become the leading, credible voice and face of the nation and the continent.

The SABC has established itself as a media powerhouse with cutting-edge equipment, top-tier on-air talent, and a committed workforce in all of South Africa's provinces.

In order to stay relevant and implement change that is in line with the continuously shifting needs of its audiences, the public service provider is constantly modifying the perception of its brands.