Brand Story, Media24’s content agency seeks a digital content specialist.

Are you a storyteller with a knack for crafting engaging, impactful narratives? Media24's Brand Story is seeking a digital content specialist to bring commercial campaigns to life for News24 and other digital brands.

• Are you skilled in storytelling through crisp copywriting, web design, videos, and infographics?
• Can you create brand content ideas that suit a news environment?
• Do you excel at writing clear, concise copy aligned with brand and in-house guidelines?
• Do you have basic web design skills and HTML/CSS knowledge to build custom spaces on platforms like Shorthand or WordPress?
• Can you collaborate effectively in a team?
• Are you adaptable in crafting long and short-form content, including snappy copy for video, design, and social media?
• Can you meet tight deadlines and follow briefs while maintaining creativity?

If this is you, we have an exciting opportunity for you to join Media24’s digital native advertising studio, Brand Story.

This commercial content agency works with clients to create innovative and custom content storytelling solutions. We’re the team behind the award-winning Sponsors of Brave, Beyond the Business Headlines and The Anthem Project campaigns.

About the Digital Content Specialist Position:

This is a permanent position for a mid-senior level professional in the Writing/Content Creation functional area. Reporting to Brand Story’s Commercial Editor, you’ll play a critical role in shaping the tone for our branded native campaigns on News24, ensuring consistency across our output platforms.

Key Responsibilities:

As a Digital Content Specialist, your role will include:

• Crafting sharp, compelling, online-ready copy that aligns with client messaging and News24’s content tone and guidelines.
• Tracking the progress of your content pieces or campaigns using tools like Google Analytics and reporting progress back to the team as well as the sales and AdOps teams regularly or when requested post-campaign.
• Producing and distributing the content produced across our channels – via our websites and social media channels.
• Collaborating with the design, video, and social media teams.
• Attend client briefings and collaborate with sales and AdOps to ensure campaign copy aligns with client expectations.
• Join content brainstorms to develop strategies and create pitch proposals for client briefs.
• Create and manage custom campaign sites on Shorthand, collaborating with the dev team for WordPress plug-ins; basic HTML, CSS, and Java knowledge is a plus.
• Collaborate in a dynamic team to enhance the brand and user experience.

Minimum Requirements:

• A relevant tertiary qualification in journalism, media, marketing, or a related field.
• 3-5 years of experience in journalism, particularly in an online environment.
• Strong editorial skills, including exceptional writing and editing capabilities, and a keen eye for web design.
• A portfolio showcasing your work is recommended.

Skills and competencies

• Excellent writing, rewriting, and sub-editing skills.
• A solid grasp of industry trends.
• Flexibility, adaptability, and the ability to thrive under pressure.
• Proficiency with content management systems (CMS) and social media publishing platforms as well as experience with web hosting platforms like Shorthand and WordPress.
• A keen knowledge of SEO and a grasp of content tracking tools like Google Analytics.
• A cool head under pressure.
• An understanding of the Adobe Creative Suite is advantageous.
• Professionalism with clients and on campaign shoots.

Given the employment equity policy of Media24, preference will be given to suitable candidates from the designated groups.