Vision
Being a world class, global business engaged in multi-functional forestry, revolutionising the integration of forests and communities.

Mission
Driven by an unwavering commitment to facilitate sustainable economic empowerment of communities and alleviation of poverty through:
Implementing needs-driven interventions; and
Becoming a partner of choice for land claimants.

We are dedicated to growing our business in the forestry value chain and maximising stakeholder value, through:
Ensuring technical and business excellence by attracting and retaining the best people
Enhancing the asset value by continuously pursuing innovative solutions
Embracing and leading an all-inclusive equitable transformation of the South African forestry sector
Commitment to meaningful partnerships with stakeholders
Practising transparent and fair marketing
Developing the downstream value chain and
Environmentally responsible;

Therefore providing a green heritage, growth and socio-economic justice.

Core Values
Passionate about our forests, communities, customers and people
A social and environmental conscience
Trust founded on integrity and loyalty
Equality, fairness and empowerment
Respect for diversity
Focus on innovation and excellence.