Digital Marketing Manager

📍 Based in Cresta, Johannesburg

YUMA is a rapidly growing and dynamic B2B SaaS company on a mission to transform the future of AI-powered hiring. We're looking for a talented and experienced Digital Marketing Manager to lead our digital marketing efforts and help us scale our presence in the UK market.

This is an incredible opportunity to join a fast-paced, high-growth environment where your ideas and skills will have a direct impact. At YUMA, we believe in creativity, collaboration, and building a culture that empowers people to do their best work.

🚀 Your Role:

You'll be responsible for planning, executing, and optimizing digital campaigns that drive lead generation, customer acquisition, and retention for a UK-based B2B SaaS audience.

Key Responsibilities:

• Develop and execute digital marketing strategies tailored to a UK-based B2B SaaS market
• Own and manage digital channels including SEO/SEM, email, social media, content, and paid ads
• Analyze performance metrics and optimize for CAC, LTV, and conversion rates
• Collaborate with product and sales teams to create high-impact, value-driven content
• Manage marketing automation and CRM tools to improve lead nurturing and funnel performance
• Allocate budgets effectively to maximize campaign ROI
• Conduct ongoing market and competitor research to identify trends and opportunities
• Work with external vendors, freelancers, and agencies where needed
• Create data-rich reports that translate performance into clear insights and actions

🧠 What You Bring:

• Bachelor's degree in Marketing, Business, Communications, or a related field
• 3+ years of experience in digital marketing, ideally in B2B SaaS
• Strong grasp of digital tools and performance marketing metrics (CAC, LTV, ROI, churn)
• Hands-on experience with Google Ads, Google Analytics, Zoho, and social platforms
• Excellent communication, leadership, and project management skills
• Self-motivated and collaborative mindset with an eye for growth and innovation

🌱 Why Join YUMA?

• We're growing fast. You'll be part of an exciting journey as we scale across international markets.
• Your voice matters. Be part of a culture that encourages creativity, ownership, and innovation.
• Plenty of room to grow. We invest in our people with learning opportunities and clear paths to advancement.
• Enjoy the journey. Work with a smart, friendly team in a collaborative, inclusive environment.

💼 Perks:

• Competitive salary based on experience
• Professional development, certifications, and training
• Collaborative, fast-moving environment with real impact