As a Digital Marketing Specialist, you will be responsible for overseeing the development and execution of digital marketing strategies to support the overall business objectives. 

Key Responsibilities:

1. Developing and managing digital marketing campaigns across various channels such as social media, search engines, email, and mobile platforms.
2. Optimizing web content for SEO strategies and overseeing the management of website updates.
3. Utilizing analytics tools to monitor, adjust, and report on campaign performance.
4. Creating engaging content for different platforms to attract and retain customers.
5. Managing online brand and product campaigns to raise brand awareness.
6. Maintaining effective internal communications to ensure that all relevant company functions are informed of marketing objectives.
7. Staying current with emerging technologies and digital marketing trends to incorporate these into marketing strategy and tactics.