Key Duties/Responsibilities:
 
Campaign Management

Development and Implementation of New Product Introductions via strategic ATL and BTL initiatives including Television, Print, Online, Public Relations, Launch, Activations, Promotions, point of sale etc.
BTL: Activities include compiling briefs, working with creative agencies as and when required, project managing the creative, layout and content of the below-the-line material, as well as liaising with the relevant people for approvals.
Project Manage product launches in line with New Product Introductions.
Brief and manage Media agencies to develop optimal media strategies for NPI.
Brief and manage Creative agencies to develop local and/or adapt global creative for NPI
Manage PR agencies to develop key PR initiatives to ensure maximum exposure is received and PR activities enhance brand and product awareness.
Post campaign analysis to ensure maximum ROI.

Digital Marketing

Develop and manage all Digital Marketing activity together with the agency for the ID/IT and AE business units.
Provide Digital marketing manager with all relevant digital assets to ensure the company website is updated as per NPI strategy.
Brief Digital Marketing Manager and Digital agency on digital requirements as per NPI strategies, outlining objectives and targets.
Brief digital marketing manager, digital agency and PR agency on SNS requirements per NPI and/or on an on-going basis.

 
Budget Management

Monthly management & up-dating of marketing budget plans for the assigned company assigned BU’s.
Overseeing total budget spend for the ID/IT and AE Business unit.
Processing payments to agencies/ vendors for Marketing initiatives
Following global procurement process to ensure maximum value received from initiatives and cost saving KPI’s met.
Develop overall yearly marketing plan and budget

Product Marketing

Collating and distributing product information and marketing campaign information to the sales team, to be filtered to the relevant accounts.

Events and Activation Management

Managing NPI, Consumer and trade shows by project managing each individual show, in conjunction with events management companies and other agencies,
Ensure all elements of the show ie concept, idea generation, concept and collateral sign off, budget, stock, promoter briefing, giveaways, merchandising etc. are within the project time lines in order for the show to be successful.

 
Reporting

Provide reports and analysis as required
To prepare presentations, proposals, plans, contact reports as necessary.