We seek a data-driven and results-oriented Paid Social Ads Manager to lead and optimise paid advertising campaigns across social media platforms. The ideal candidate will have extensive experience managing ad budgets, creating targeted ad strategies, and analysing performance to drive growth for multiple client accounts.

Key Responsibilities:

• Plan, execute, and optimise paid social media campaigns across platforms (e.g., Meta, TikTok, LinkedIn).
• Develop and implement audience targeting strategies to maximise reach and conversions.
• Create, test, and refine ad creatives and copy for different objectives and audiences.
• Manage and monitor advertising budgets to ensure optimal performance and ROI.
• Analyse campaign data and generate performance reports with actionable insights.
• Collaborate with the design and content teams to align creative assets with ad objectives.
• Stay current with platform updates, industry trends, and best practices for paid social.
• Identify and implement strategies for improving ad performance and scaling successful campaigns.

• Conduct A/B testing to optimise ad effectiveness and audience engagement.