MARKETING  MANAGER: SPORT Reporting line   : Head: Marketing Division             : Corporate Affairs and Marketing  Scale Code       : 130 Position ID        : 60017582 Closing Date: 01 April 2025 Reporting to Head Marketing: Platforms and Channels :  To develop marketing strategy to attract and retain specific audiences and increase market share in order for Sales to maximise revenue. DUTIES AND RESPONSIBILITIES: DEVELOP AND IMPLEMENT THE MARKETING STRATEGY
* Develop and implement strategic marketing and brand plans, in order to retain and increase current market share.
* Develop and implement trade and consumer strategy.
* Develop the business case for the implementation of marketing strategy.
* Identify marketing opportunities by identifying consumer requirements; defining market, competitors’ share, and competitors’ advantages and weaknesses; forecasting projected business.
* Improve programme marketability and profitability by researching, identifying, and capitalising on market opportunities.
* BUSINESS OPERATIONAL EFFICIENCY AND STAKEHOLDER RELATIONS
* Communicate and sustain rapport with all media houses to ensure effective publicity of the station.
* Develop and Present to internal and external stakeholder to enhance communication, awareness and buy-in
* Obtain market share by planning, developing, implementing and evaluating advertising, merchandising, publicity and trade and consumer promotion programs.
* Interact with the internal service providers and ensure alignment to specific marketing strategy.
* Manage, maintain and expand customer relationships, exploit specific needs, anticipate and explore new opportunities.
* Collect, analyse and present marketing information to management.
* Synergise and provide information to Sales & Marketing for trade marketing purposes.
* Interaction with Sport sales to ensure that product campaign runs smoothly and is on time for on- air production.
* FINANCIAL MANAGEMENT
* Plan, determine, manage and ensure cost-effective utilisation of marketing budget.
* Identify and exploit alternative revenue streams.
* Accountable for all Marketing related events and execution thereof.  LEADERSHIP AND PEOPLE MANAGEMENT
* Effective implementation of Performance Management System in accordance with organizational policy and procedures
* Manage adequate staffing for workload and effective leadership (leave Management).
* Effective briefing and communication with department staff
* Personal Development Plans (PDP) for all staff members
* Provide direction on the retention and attraction of staff
* Individual coaching and mentoring conducted on an on-going basis to meet performance needs Transfer of skills in line with succession planning best practice to the team.
* REPORTING AND DOCUMENTATION
* Provide monthly and quarterly reports (CSI and Digital)
* Post campaign and events analysis reports
* Maintain and update the electronic and manual filling system INHERENT/MINIMUM REQUIREMENTS  QUALIFICATIONS
* Bachelor’s Degree in Marketing, Communication or related disciplines (NQF7)             EXPERIENCE
* 6 Years’ experience in Marketing and Events of which 3 years should be on Supervisory Level. KNOWLEDGE
* Understand of policy, SOP and procedures relating radio industry
* Stay abreast of industry trends.
* Development of strategy
* Understanding Public finance Management Act
* Understanding of Marketing
* Basic understanding of Sports  industry
* Understanding of digital platforms
* Driving License