The ideal candidate will be responsible for re-engaging dormant accounts, building strong client relationships, and driving sales growth through effective outbound calling strategies. This role requires a strategic mindset, strong relationship-building skills, and the ability to exceed sales targets while ensuring excellent customer experiences.

Key Responsibilities:

Sales Growth & Target Achievement:

• Develop and execute strategic account plans to achieve and exceed annual sales targets.
• Drive year-on-year account growth through value-added initiatives and solution-based selling.
• Identify and capitalize on new business opportunities within  accounts.
• Work closely with product management and marketing teams to formulate and execute product campaigns.
• Conduct regular business reviews with clients to ensure continued alignment and engagement.

Outbound Sales & Account Reactivation:

• Actively initiate contact with dormant accounts to reconnect and discuss their past experiences with the company.
• Re-engage clients by offering tailored solutions that encourage them to resume using the company’s products or services.
• Foster positive relationships with inactive clients, understand their current needs, and provide personalized solutions to rekindle the business connection.
• Introduce promotions and new products to spark interest in additional value-added services.
• Accurately document all customer communications and outcomes in the CRM system, maintaining up-to-date account status information.
• Set up follow-up calls and track interactions to effectively nurture leads and maximize conversion opportunities.

Customer Relationship Management:

• Act as a trusted advisor to customers, understanding their business strategies and aligning solutions accordingly.
• Maintain strong relationships with customers.
• Ensure a consistent and professional customer experience across all touchpoints.
• Monitor and respond to service inquiries to maintain high levels of client satisfaction.
• Ensure quick turnaround times and be readily available and accessible to customers.

Internal Collaboration & Coordination:

• Partner with colleagues in sales, marketing, and technical support to align strategies for reactivating dormant accounts.
• Liaise with internal departments including finance, service, and warehouse to ensure seamless account management.
• Work closely with the technical team to ensure proper implementation of solutions.
• Maintain accurate and updated account information within the CRM system for effective opportunity management and forecasting.
• Forecast, monitor, and manage stock requirements for assigned accounts.

Training & Knowledge Sharing:

• Plan and facilitate training sessions for customers and internal stakeholders.
• Educate clients on product innovations, best practices, and the latest technology trends impacting their industry.
• Continuously upskill on brands, OEMs, and solutions to stay ahead in the industry.
• Ensure customers receive ongoing training and updates to maximize their engagement and product adoption.
• Stay up to date with competitor activities and market trends to ensure a competitive edge.

Reporting & Analysis:

• Provide detailed reports on account progress, sales performance, and strategic initiatives.
• Monitor account metrics and KPIs, ensuring all targets are met or exceeded.
• Prepare and present quarterly business reviews to internal and external stakeholders.