Introduction:

Jupidex (Pty) Ltd, which forms part of the Plennegy Group, is a market leader in Southern Africa regarding the distribution and service of high quality equipment for Soil Preparation, Seeding, Spreading, Hay & Forage and Spraying.

Description:

Jupidex (Pty) Ltd, which forms part of the Plennegy Group, is a market leader in Southern Africa regarding the distribution and service of high quality equipment for Soil Preparation, Seeding, Spreading, Hay & Forage and Spraying. Founded in 1999, originally trading as Kverneland South Africa, the Head Office still remains in Pietermaritzburg in the heart of the KwaZulu-Natal Midlands. With world renowned brands such as Kverneland, McHale, Alpler, and Andreoli it emphasizes the passion Jupidex has for distributing the best Agricultural products in Southern Africa. With extremely knowledgeable Sales Specialists and Product Managers supported by Jupidex branches and our extensive dealer networks, Jupidex makes it their goal to provide a professional service to the farmers in Southern Africa.

The position of Marketing Coordinator has become available in Pietermaritzburg. This position takes responsibility to implement and coordinate a wide range of marketing functions, including communications, advertising, website, branding, digital marketing, and social media. Ensure all marketing efforts serve to achieve immediate and long-term business goals, identifying and executing improvements for processes, content, and lead generation. The Incumbent will liaise with Segment Leads, Sales Manager and Chief Operating Officer (COO).

The goal of any marketing department is to raise the kind of awareness that can drive and generate sales. The responsibility of the marketing coordinator is to develop and execute the plans and strategies to accomplish that. Serving as the Business Development Manager’s right hand, a marketing coordinator stays informed about the market, industry trends, and the competitive landscape, while helping strategize and implement marketing, branding, and advertising plans. Day to day, he or she will draft reports, create, or coordinate content, track results, build relationships with sales teams, and otherwise support all marketing strategies. The marketing coordinator must be an organized multitasker, able to handle many diverse projects at once and meet tight deadlines.

RESPONSIBILITIES:

• Conduct research to analyse market trends, customer behaviour, and competitive landscape. Prepare reports by collecting, analysing, and summarizing data.


• Implement and manage the Deep Customer Understanding Process by gathering in-depth knowledge of the needs, wants, and challenges of our target audience.


• Development, implementation and managing of the company’s brand strategy (our promise) to grow JUPIDEX into a recognizable and trusted name in the industry.


• Maintain a directory and inventory of sales support materials, ensuring all resources are current and accurate, and coordinate the creation of new materials as needed.


• Continually seek and research new sources of prospective customer data and provide recommendations to sales and marketing leadership ie. “Where We Play”.


• Communicate campaign objectives, timelines, and deliverables to sales team, and provide instructions for use or promotion.


• Plan and manage meetings, events, conferences, advertising and trade shows by identifying, assembling, and coordinating requirements, establishing contacts, developing schedules and assignments, and coordinating mailing lists.


• Administration, Inventory Management and Control.


• Present and promote products using solid arguments to existing and prospective customers.


• Website Maintenance and Queries.



Requirements:



REQUIREMENTS:




1. Education:





• Min: Post-Matric Certificate/Diploma


• Ideal: Degree in agriculture/business/marketing or a related field





2. Experience:





• High level of product application knowledge.


• Min: 3 years experience.





3. Environmental Conditions:





• The incumbent can operate in an area where he/she will be in continuous contact with dust and other environmental factors. Roads are not always easily negotiable and require a high-level vigilance and safety orientation.





4. Language Skills:





• An above average command of Afrikaans & English is expected of the incumbent.





5. Confidentiality:





• Strict confidentiality is a prerequisite for this position. No information may be divulged to any party regarding research (customer & products), business plans & strategies.