Overview: Dynamic and results-driven Commercial Manager to lead and oversee the commercial operations of our business. This role demands a strategic and proactive individual with a strong track record in sales management, customer relationship oversight, marketing communications, team leadership, and cross-functional coordination between sales and production. The successful candidate will drive business growth through detailed market analysis, effective sales strategies, and continuous improvement initiatives while ensuring that customer needs are met and internal processes are optimized.
Key Responsibilities:
Sales Management:

Oversee weekly and monthly sales tracking, identifying opportunities and gaps within the market to support strategic business growth.
Conduct comprehensive market size and share analyses to guide decision-making and align with business objectives.
Monitor competitor activities within the market and devise proactive strategies to counteract and capitalize on industry shifts.
Analyze profit margins regularly, making necessary adjustments to pricing structures and sales strategies to maximize profitability.
Develop and maintain accurate price lists, ensuring alignment with market trends and business objectives.
Generate and present monthly sales forecasts, providing clear and actionable insights for stakeholders.
Ensure inventory management is optimized, with correct stock levels to meet customer demand and minimize excess.
Supervise delivery schedules to ensure on-time fulfillment of orders and maintain high customer satisfaction levels.
Prepare monthly sales reports for senior leadership in Europe, detailing performance, market insights, and forecasting.
Identify and pursue new sales opportunities, contributing to the expansion of the customer base and revenue growth.
Regularly review customer visit reports from the sales team to ensure alignment with commercial objectives and continuous improvement.

Customer Management:

Analyze industry and customer trends, leveraging insights to enhance sales strategies and customer engagement.
Effectively manage customer inquiries, complaints, and feedback, maintaining positive relationships and ensuring high levels of satisfaction.
Oversee the preparation of customer proposals, ensuring they are aligned with customer needs and business goals.
Manage Customer Corrective Action Reports (CCAR), addressing and resolving any customer issues promptly and efficiently.
Lead price negotiations and manage price increase communications, ensuring transparency and alignment with market conditions.
Determine and monitor the Economic Value to Customer (EVC) and Selling Price (SP) in order to optimize customer value and profitability.

Marketing & Communications:

Coordinate and manage advertising in industry-specific media to promote the company’s products and services effectively.
Organize and facilitate customer seminars and corporate events, building strong relationships with key stakeholders and showcasing product offerings.
Monitor and analyze market trends, proactively implementing strategies to ensure sales growth and a competitive edge in the marketplace.
Oversee corporate branding and clothing for the sales team, ensuring consistency with company values and professionalism.
Manage the annual customer satisfaction survey, ensuring feedback is collected, analyzed, and used for continuous improvement.
Conduct analysis of lost and gained business, identifying key reasons and developing corrective actions to improve retention and growth.

 
Team Leadership:

Provide Syspro training to internal staff as required, ensuring teams are proficient in internal systems and processes.
Support and guide the sales team on customer visits and interactions, ensuring high standards of service and sales excellence.
Manage and develop the internal sales department, fostering a culture of teamwork, growth, and achievement.
Identify and address training needs across the sales and commercial teams, ensuring that appropriate interventions are arranged.
Conduct regular performance appraisals for sales team members, setting clear objectives and developing personal growth plans.
Host weekly commercial meetings to align objectives, address challenges, and ensure consistent communication across teams.

Production Coordination:

Facilitate clear and effective communication between the sales and operations departments to ensure alignment on goals and customer demands.
Oversee product development projects in collaboration with production managers, ensuring timely delivery and market readiness.
Manage project tracking and journey plans, ensuring milestones are met and projects are delivered as per customer requirements.
Ensure promised dates are accurately determined and maintained, meeting customer expectations for delivery and product launches

 
Management & Administrative Duties:

Track and analyze costs across departments, identifying opportunities for cost-saving initiatives and operational improvements.
Approve credit notes in a timely and efficient manner, ensuring accuracy and alignment with company policies.
Conduct safety audits and ensure adherence to safety standards across commercial operations.
Regularly review internal sales systems, proposing and implementing improvements to enhance operational efficiency.
Deliver management presentations as required, summarizing key performance indicators, market insights, and progress on commercial initiatives.
Approve and manage purchase requisitions (PRs) on a daily basis to ensure timely procurement and availability of resources.