Content Marketing Specialist

My client is looking for a strategic and creative Content Marketing Specialist to join their team in Stellenbosch.

This role requires a strong understanding of content strategy, digital marketing, and audience engagement to develop compelling, high-performing content across multiple platforms.

Key Responsibilities

• Develop and execute content marketing strategies aligned with business objectives.
• Create high-quality, engaging content for social media, websites, campaigns, and email marketing.
• Optimize content using SEO and SEM best practices to enhance visibility and performance.
• Analyze content performance using Google Analytics and paid media tools, adjusting strategies accordingly.
• Collaborate with internal teams to develop creative and impactful marketing materials.

Key Requirements

• 5+ years experience in content marketing, copywriting, or digital strategy.
• Strong knowledge of SEO, SEM, and paid media tools (Google Ads, Facebook Ads Manager).
• Proven ability to craft platform-specific, engaging content for diverse audiences.
• Analytical mindset with experience in tracking and optimizing content performance.
• Experience in fintech, e-commerce, or digital marketing industries (preferred).

Should you meet the required skills, please respond to this advert