
- Kempton Park
- Salary: Market Related
- Job Type: Permanent
- Sectors: Accounting Banking IT
- Benefits: Medical Aid Pension Training Parking Maternity Leave
- Reference: 2264421
- Employment Equity Position
Vacancy Details
Employer: Peermont Global/ Emperors Palace
The ongoing analysis and interpretation of data, segmentation models, identifying opportunities for improvement and designing and implementing tests to validate the optimisation of campaign activities.
- Identifying trends and opportunities in data
- Reporting campaign performance metrics to stakeholders and making use of the insights gained to suggest changes and improvements to the digital and direct teams.
- Database segmentation and mining
- Tracking and measuring effectiveness of Marketing initiatives based on behavioural outputs
- Analyse behaviour, trends, identify gaps / pressure points in specific areas / segments
- Compiling clear and useful data visualisations using graphs, charts and other as required
- Test groups / ring fence segments to test behaviour to offer, messaging etc.
- Provide feedback to the relevant stakeholders on marketing initiatives effectiveness and ROI
- Creating customer journeys and required touchpoints for communication strategies
- Manage data hygiene, data enrichment and maintaining of the relevant databases
- Manage the Loyalty Programme Lifecycle campaigns
Required Skills
- Excel: 5 to 6 years
- Power Bi: 5 to 6 years
Candidate Requirements
- Matric /Grade 12
- Advanced Excel
- Power BI
- SQL will be an advantage
- Analysis Services
- Project Management
- Able to meet deadlines
- Attention to Detail
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