Starke Ayres is the foremost African specialist and global supplier of premium vegetable, flower and lawn seed varieties – both for commercial and home garden planting. The following position has become available for a Regional Sales Manager, based in Cape Town. The purpose of this role is to maximize the returns from the sales of Starke Ayres’ approved range of products in his/her area within the framework of Company policy as determined from time to time.

RESPONSIBILITIES:

Market Planning and Sales Strategy

• Determines the regional market potential by sales area of Starke Ayres’ range of products.


• Develops and implements a regional marketing plan and sales strategy, based on market potential, identified priority products and projected market share.


• Annually submits regional sales objectives by sales area phased monthly.


• Monitors regional sales performance on an ongoing basis, and reviews and updates sales projections and stock requirements as and when required.


• Supervises and monitors the regional marketing plan and sales strategy, and motivates adjustments as and when required.

Financial Budget

• Annually submits a financial budget based on projected regional sales/marketing expenses and capital expenditure in his/her region.


• Monitors and controls regional sales/marketing expenses in his/her region, motivating adjustments as and when required.

Product Management

• Evaluates Starke Ayres’ product range in his/her region on an ongoing basis, identifies weaknesses and makes recommendations with regard to new product introductions and deletions.


• Allocates products in short supply in his/her region in line with market potential to ensure maximum long-term sales.


• Determines regional promotion/advertising needs and formulates and implements an effective product support programme in conjunction with the National Product Manager(s).


• Ensures that all promotional/advertising support material and sales aids are freely available to Sales Representatives and customers in his/her region.

Personnel Management

• Appoints Sales Representatives and other regional marketing personnel in line with regions needs and approved budgets.


• Determines training needs of regional sales personnel and implements suitable and approved training programmes as and when required.


• Motivates and supports regional sales personnel maintaining a high morale at all times.


• Evaluates the performance of regional sales personnel on a regular basis, takes corrective action as and when necessary, and recommends and motivates salary adjustments and promotions.


• Keeps regional sales personnel fully informed at all times of any changes within the Company that may affect their activities.


• Ensures that regional personnel fully co-operates with other departments within the Company in the execution of their duties.

REQUIREMENTS:

• Marketing Diploma/Degree (FMCG Industry)


• Drivers License


• Sales and Marketing Skills


• 5 year experience in the retail industry.


• Sales management experience (advantageous)


• Willing to travel