- Cape Town CBD
- Salary: Market Related
- Job Type: Permanent
- Sectors: Sales
- Reference: R020004
Vacancy Details
Employer: Plennegy (Pty) Ltd
Starke Ayres is the foremost African specialist and global supplier of premium vegetable, flower and lawn seed varieties – both for commercial and home garden planting.
Description:
Starke Ayres is the foremost African specialist and global supplier of premium vegetable, flower and lawn seed varieties – both for commercial and home garden planting. The following position has become available for a Regional Sales Manager, based in Cape Town. The purpose of this role is to maximize the returns from the sales of Starke Ayres’ approved range of products in his/her area within the framework of Company policy as determined from time to time.
RESPONSIBILITIES:
Market Planning and Sales Strategy
- Determines the regional market potential by sales area of Starke Ayres’ range of products.
- Develops and implements a regional marketing plan and sales strategy, based on market potential, identified priority products and projected market share.
- Annually submits regional sales objectives by sales area phased monthly.
- Monitors regional sales performance on an ongoing basis, and reviews and updates sales projections and stock requirements as and when required.
- Supervises and monitors the regional marketing plan and sales strategy, and motivates adjustments as and when required.
Financial Budget
- Annually submits a financial budget based on projected regional sales/marketing expenses and capital expenditure in his/her region.
- Monitors and controls regional sales/marketing expenses in his/her region, motivating adjustments as and when required.
Product Management
- Evaluates Starke Ayres’ product range in his/her region on an ongoing basis, identifies weaknesses and makes recommendations with regard to new product introductions and deletions.
- Allocates products in short supply in his/her region in line with market potential to ensure maximum long-term sales.
- Determines regional promotion/advertising needs and formulates and implements an effective product support programme in conjunction with the National Product Manager(s).
- Ensures that all promotional/advertising support material and sales aids are freely available to Sales Representatives and customers in his/her region.
Personnel Management
- Appoints Sales Representatives and other regional marketing personnel in line with regions needs and approved budgets.
- Determines training needs of regional sales personnel and implements suitable and approved training programmes as and when required.
- Motivates and supports regional sales personnel maintaining a high morale at all times.
- Evaluates the performance of regional sales personnel on a regular basis, takes corrective action as and when necessary, and recommends and motivates salary adjustments and promotions.
- Keeps regional sales personnel fully informed at all times of any changes within the Company that may affect their activities.
- Ensures that regional personnel fully co-operates with other departments within the Company in the execution of their duties.
Requirements:
REQUIREMENTS:
- Marketing Diploma/Degree (FMCG Industry)
- Drivers License
- Sales and Marketing Skills
- 5 year experience in the retail industry.
- Sales management experience (advantageous)
- Willing to travel
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About Plennegy (Pty) Ltd
Plennegy (Pty) Ltd was founded in 1955 and is both a trading and holding company with its core business being related to agriculture and property investments. Together with its associated companies, the group develops, produces and distributes seed, as well as supplies farming equipment, fuel and vehicles to the agricultural and retail industries.
With a reach that extrends across South Africa, Africa and over fifty countries worldwide, we are committed to an extensive research program to continually develop new seeds and products, improved farming practices and the provision of superior agricultural solutions and service.
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