Purpose of the job:
Manage and execute the sales strategy of the company in stores
Key performance fields:
Deliver sales targets, distributor and agent management, implement brand strategy in stores, new business development in alternative channels

Job Overview:
We are seeking an experienced and operationally focused National Sales Manager to oversee and optimise sales across retail channels, with an added emphasis on alternative channels such as forecourts. This role requires a strategic thinker with a deep understanding of retail operations, channel management, and the ability to improve sales through operational excellence. The National Sales Manager will lead the development of sales processes, streamline operations, and drive revenue growth in both traditional and alternative retail environments.

Key Responsibilities:
• Operational Sales Strategy: Develop and implement operational sales strategies that streamline sales
processes and better performance across traditional retail channels and alternative sales environments
like forecourts.
• Agent/Distributor management: Set and manage monthly targets and regularly meet with agents and
distributors to review performance, manage stock flow and present upcoming innovation/promotions.
• Implement brand strategies on shelf: Work with the various retailers and their planogram teams to
ensure optimal visibility and presence on shelf.
• Sales Operations Management: Oversee the day-to-day operations of the retail and alternative channels,
ensuring efficient sales processes, optimal stock levels, and timely deliveries to achieve sales goals and
operational KPIs.
• Retail and Forecourt Development: Drive growth in both established retail environments and emerging
channels like forecourts, ensuring product availability, optimised display setups (planogram
management), and an effective go-to-market strategy for each channel.
• Sales & Operations Coordination: Collaborate with the operations, agents, logistics, and supply chain
teams to ensure seamless coordination between sales strategies and the efficient flow of products to all
retail and alternative channels.
• Stock Management in store and DC’s: Ensure limited out of stocks/stockouts or overstocks at both store
and DC level. Work with retailers to maintain ideal stock holding levels in the system.
• Team Leadership & Training: Lead, motivate, and develop retail and forecourt sales/merchandising teams
and agents, providing training on operational procedures, sales targets, and product knowledge to drive
high performance and operational excellence.
• Process Improvement & Efficiency: Identify areas for operational improvement within sales processes
and lead initiatives to enhance efficiency, reduce costs, and improve sales outcomes across all channels.
Leverage tech and data available to the company to affect the above.
• Sales Performance Monitoring: Track and report on sales performance, analysing key operational
metrics, such as product turnover, product margin, distribution efficiency, and channel-specific
performance to refine strategies.
• Customer Relationship & Satisfaction: Develop and maintain strong relationships with agent/distributors,
key retail and forecourt channels, ensuring their satisfaction through efficient operations and consistent
sales support.
• Compliance & Standards: Ensure that all sales operations adhere to industry standards and company
policies, especially when dealing with traditional retail, forecourt, alternative retail environments.
• Promotions & Campaign Execution: Work with the marketing team to implement in-store promotions
and sales campaigns effectively across both traditional retail stores and alternative sales channels,
ensuring smooth execution and maximising sales impact.

Qualifications and Requirements:
• Bachelor’s degree in Commerce or Operations Management, or a related field.
• Minimum of 5 years of experience in sales management, with a focus on retail operations, forecourts,
alternative, and/or food service sales channels.
• Strong operational knowledge, with experience managing the logistics, inventory, and day-to-day
operations in retail or alternative sales environments.
• Proven success in managing both traditional retail and non-traditional sales channels, particularly
forecourts/ convenience retail and/or food service channels.
• Solid understanding of sales KPIs, retail operations, and the ability to improve efficiency and profitability
in multi-channel environments.
• Excellent problem-solving skills and the ability to improve operational processes to maximise sales.
• Exceptional leadership, communication, and team development skills.
• Ability to travel as needed to oversee operations at retail and alternative sales locations (20-30% Travel
monthly).
Key Skills:
• Retail Operations Management
• Alternative Channel Sales (Forecourts, Convenience Stores, Food Service etc.)
• Inventory & Supply Chain Coordination
• Sales Strategy Development & Execution
• Operational Efficiency & Process Improvement
• Team Leadership & Training
• Sales Performance Analysis
• Product & Stock Forecasting
• Strong Negotiation & Communication Skills
• Customer Relationship Management

What We Offer:
• Competitive salary and performance-based incentives
• Opportunities for growth and career advancement in a fast growing and dynamic FMCG company
• A collaborative work environment focused on operational excellence and innovation in the Health Food
sector of the market