Brand Assistant: CT

About the job
Market Research, Analysis and Reporting

Analyse brand and market share trends and insights

Gather industry & competitor intelligence

Provide insight and recommendations based on research into category, shopper and consumer behaviour trends

Collect and analyze quantitative and qualitative data from marketing campaigns with recommended actions



Campaign Management

Support tactical and BTL development and execution

Manage design of in-store POS design with support from Marketing Manager

Collaborate with internal and external stakeholders to ensure successful delivery of campaign elements

Drive, track and manage in-store sampling plans and schedules

Quantitative & qualitative feedback on campaign performance including recommended actions

Full post campaign analysis including recommendations based on insight



Digital Marketing

Daily monitor & review of digital engagement on digital platforms

Compile and review digital data and derive insights and recommendations

 

General Responsibilities:

Provide administrative support to the Marketing Manager

Collaborate with internal and external stakeholders

Day-to-day agency engagement

Assist & support with drafting of the brand plan in line with the marketing strategy

Support planning and implementation of marketing campaigns

Internal communications & visual office management

Set up and maintain brand history repository

 



Minimum Education and/or Work Experience Requirements:

Bachelor’s degree in marketing or related field

Education in statistics or related analytical subject matter a must

Strong reporting & analytical interpreting skills

Proficiency in Microsoft Excel

Strong project management skills



Advantageous/Preferred:

Post Graduate degree

1-2 years’ experience in an FMCG environment

Strong skills & proficiency on Microsoft PowerPoint

Experience with digital marketing tools and platforms

 

Skills/Competencies Required:

Above average numerical and analytical skills

Data driven decision-making capability

Ability to present data and recommendations

Excellent written and verbal communication skills

Strong attention to detail

Strong problem-solving abilities

Confident & self-driven

Personal resilience

Work with others and collaborating cross-functionally

Enjoy working in a fast-paced environment with multiple deadlines and an ever-changing environment

Ambitious individual with a career growth mindset in Brand Management

Fiona Nay

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