STRATEGY AND BUDGET DEVELOPMENT & EXECUTION:

Develop annual marketing, communications and brand strategy across the

brands inclusive of a social media and event activation plan with the

marketing team- ROI on execution quarterly.

Develop and manage the annual marketing budget effectively and present

monthly update to management on expenditure.

Ensure all strategies and budgets aligned to OEM Scorecard and report back

monthly on scoring

Implement sound budgetary controls for your department

Consult market research to assess current trends to ensure all portfolios

optimised

Feedback monthly on deliverables and status of projects and team

performance aligned to strategy.

DIGITAL MARKETING & SEO MANAGEMENT:

SEO, strategy, analysis and optimization across the brands

Monthly Social Media SEO management.

Track key words and usage according to marketing segmentation.

Website management, maintenance and data analytics Recommend changes to website architecture, content, linking and other

factors to improve SEO positions for target keywords.

Review and analyse website/s for areas that can be improved and optimized.

Develop link building strategies.

Serve as an SEO subject matter expert, advising teams on current and future

SEO trends and best practices.

Collect and analyse sales data, using web traffic metrics such as page visits,

transaction size, link popularity and click-through rates.

Analysed monthly reporting on SEO performance and implement strategies for

growth and improvement

Manage relationships with website service providers and ensure websites

compatible and relevant from a customer management perspective for easy

click through and engagement.

Relevant content management to set up ICAR as thought leaders and industry

experts

Drive omni channel relationship that are customisable and personalised

through segmentation of customer information

PAID ADVERTSIING & LEAD MANAGEMENT:

Effective supplier identification and management to ensure paid for

advertising success across meta, google, LinkedIn, twitter, TikTok, etc

Ensure the effective relationship management with car platform & website

providers, like Auto Trader, Cars, etc

Set clear performance metric of achievement and measure success of leads

received vs approvals. Lead quality of utmost importance

Strong remarketing strategies and approach

Analyse the data and quality control the lead management pipeline as driven

by the Lead Manager and make sure that the manager driving this portfolio

ensures that the employee fulfilling this role maintains their daily / weekly /

monthly targets.

Effective lead management with an always on approach

Quality control the link between CRM, Websites, Campaigns etc

QC weekly campaigns and performance and ensure all adds placed across

platforms driving results

Agree quarterly and monthly targets across brands and manage the

expenditure aligned with targets.

Responsible for a remediation plan should campaigns not be effective and

impactful

Monthly reporting to the executive team on performance

BRAND AND COMMUNITY MANAGEMENT:

Ensure all brand CI and Personalities clearly articulated, plans set, campaigns

set, activations agreed and implementation thereof monthly

Social Media policy adherence across the company and ensure brand

consistency across the business

Ensure social media channels effectively engaging as per the target audience

and each brand has its own Prescence and narrative.

Identify events both internal and external linked to the strategy developed

that will aid in developing a pipeline for lead activation and brand awareness

Drive a culture of enhanced customer experience and engagement across the

brands with an Omni channel mind set so that the experience online and

onsite lives up to the customer experience.

Ensure handover and merchandise aligned to brand personality

Googe and Hello Peter Reviews to be done and KPI

Impactful community management with an always on approach

Drive a culture of weekly capture of customer testimonials - video or picture

and survey

CUSTOMER RETENTION:

Ensure repeat business through the development of a customer retention

strategy specific to each brand

Collaborate with sales and aftersales management team to develop best

practise and approach

Keeping customers coming back is the measurement of all successful brands,

implement a loyalty approach, special activations, birthday specials,

discounts off certain products etc for existing customers

STAFF MANAGEMENT & DEVELOPMENT:

Departmental and Individual KPI’s to be set and managed

Drive KPI’s and accountability

Ensure areas for improvement addressed to drive business return on

investment