About our Client:
Our client specialises in financial modelling, financial planning & analysis (FP&A), and reporting. Their services help businesses quantify decision impacts and achieve desired outcomes. They work across industries, supporting projects such as forecasting & management reporting, fundraising, business valuation, refinancing, cash-flow modelling, project finance, portfolio analysis, and mergers & acquisitions.

As the first marketing hire, this is an exciting opportunity to build and shape the marketing function, drive key initiatives, and contribute significantly to business growth.

Job decription:

Website Management & SEO
Manage and optimise the company website to enhance user experience, organic traffic, and lead generation.

Regularly update content, including blogs, service descriptions, and case studies.

Conduct keyword research, implement on-page SEO strategies, and track performance to improve search rankings.

LinkedIn Strategy & Engagement

Develop and execute a LinkedIn strategy to boost brand awareness, engagement, and lead generation.
Create and manage LinkedIn content (posts, articles, videos) tailored to B2B audiences.

Expand the company’s network by connecting with key decision-makers, partners, and potential clients.

Content Research & Creation
Research trending topics and key issues relevant to our target audience.

Stay updated on industry trends, competitor activities, and client challenges to shape content strategy.

Create engaging content, such as blog posts, newsletters, case studies, and infographics.

CRM Management
Maintain the CRM system to ensure accurate data collection, lead segmentation, and workflow automation.

Design and implement lead nurturing campaigns to move prospects through the sales funnel effectively.

Collaborate with sales to ensure smooth lead handovers and alignment between marketing and sales efforts.

Use CRM insights to track lead activity, campaign effectiveness, and marketing ROI, providing actionable recommendations.