Marketing Manager (Credit & Guarantee Insurance) (JB4971)
Parktown, Johannesburg
1.2 to 1.5 Million Annually CTC
Permanent

Kontak Marketing Recruitment Agency is currently assisting a client to recruit, hire and employ a Marketing Manager within Credit and Guarantee Insurance. A leading provider of Credit and Guarantee Insurance products is seeking a skilled and innovative Marketing Manager to join their dynamic team. Renowned for empowering businesses with tailored financial solutions, the organization has built a trusted reputation through innovative services, client-focused strategies, and strict adherence to regulatory standards.

In this role, the Marketing Manager will develop and execute strategic marketing plans to promote Credit and Guarantee Insurance products, attract new clients, and enhance brand awareness. The position requires a blend of creativity, analytical skills, and industry expertise to drive impactful campaigns while ensuring compliance with regulatory requirements.

Minimum Requirements:
Bachelor's degree in Marketing, Business Administration, or a related field (Master’s preferred)
Professional certifications such as CIM, HubSpot, or Google Ads are advantageous
10+ years of marketing experience, preferably in insurance or financial services
Proven ability to deliver key metrics, including customer acquisition and retention growth, ROI on marketing campaigns, and improved lead-to-sales conversion rates
Strong knowledge of relevant laws and regulations
Experience managing a wide range of marketing functions, including advertising, PR, and agency collaborations
Excellent communication, interpersonal, and conflict resolution skills
High level of integrity and ability to handle sensitive information confidentially
Proactive, detail-oriented, and adaptable to dynamic environments

Duties and Responsibilities:
Develop and execute strategic marketing plans to promote Credit & Guarantee insurance products
Conduct market research to identify target demographics, customer needs, and emerging trends
Create and manage multi-channel marketing campaigns, including digital, print, and event-based promotions
Monitor and optimize campaign performance metrics, such as ROI, lead generation, and customer conversion rates
Oversee the company’s online presence, including website updates, social media, and email campaigns
Leverage digital tools (e.g., SEO, PPC, Google Analytics) to enhance customer engagement and measure effectiveness
Collaborate with sales teams to support lead generation and conversion efforts
Organize and participate in networking events, trade shows, and seminars to expand market presence
Ensure marketing materials and strategies comply with legal and industry regulations
Prepare regular reports on marketing performance metrics and other key insights
Perform ad hoc duties as required to support marketing objectives

Please do not apply using Scanned CVs, no supporting documentation is required at this point, this will be requested later.