Overseeing sales, promotions and campaigns
Planning and directing the hiring and training of new Sales Representatives
Directing and coordinating all sales activities 
Preparing sales budgets and projections and approving expenditures
Tracking and analyzing sales statistics based on key quantitative metrics
Handling and resolving customer complaints regarding a product or service
Setting discount rates and determining price schedules
Advising distributors and dealers on policies and Standard Operating Procedures (SOPs)
Serving as the face of the organization to internal and external partners
Making data-informed decisions to drive performance and resource allocation
Developing and maintaining relationships with key clients
Setting sales quotas and goals
Overseeing and directing performance of the sales team
Identifying emerging markets to find new sales opportunities
Defining and executing territory sales plans