Being a part of the Hollywoodbets Purple Team is an opportunity to become a part of one of South Africa’s biggest success stories. From humble beginnings in Durban, Hollywoodbets has grown into a powerhouse brand operating across Africa and the United Kingdom. And that’s just the beginning. Our talented Team is on a mission to increase our global footprint, ready to take on any challenge because at Hollywoodbets, not even the sky is the limit. Join our Team and let’s reach for the stars.

We have an amazing opportunity for a Marketing Team Lead to join the Athletics Club based in Umhlanga. Do you think you have what it takes to be our newest Purple Star?

The successful candidate will be responsible for managing marketing related functions for the business, prioritising building the Hollywood Athletics Club brand across the country. The Marketing Team Lead will work on developing a fully integrated omni-channel marketing strategy with the aim of strengthening our brand position, increasing brand awareness and loyalty, a strategy around our elite athletes, our annual road races and content on all our Athletics Club pages. This role will also be responsible for guiding, mentoring and managing a talented, growing Team.

With Hollywoodbets You Will:
Innovate and create as part of a like-minded, authentic Team eager to achieve goals.
Embrace challenges and the thrill of working in a vibrant and fast-paced industry.
Grow with our development plans and culture that allows you to further your career.

You Bring:
• 3+ years of experience in Marketing, Brand Management, Digital Marketing, Communication & Sales
• 2+ years of experience in a leadership/ management role
• Valid drivers license

What You’ll Do For The Brand:
• Spearhead the strategic and hands-on development and implementation of marketing (digital & traditional), PR and communication plans; working closely with the Leadership Team, Creative and Content Teams, and other stakeholders to ensure these are aligned to business objectives and delivered collaboratively.
• Attend and/or participate in events, conventions, conferences, and tradeshows, preparing engaging displays and collateral as needed, and providing post-event reports and analysis.
• Develop internal marketing strategy and communications plans.
• Implementation of strategies and marketing plans.
• Management of SLA’s aligned to working with marketing agencies.
• Custodian of the brand including brand positioning and communication.
• Management of idea generation and implementation of projects.
• Remain fully informed with industry norms, restrictions and standards and ensure marketing initiatives are compliant.
• Comply with various regulations from the National Gambling board, Athletics Federations and Provincial Gambling Boards.
• Responsible for identifying new marketing opportunities ensuring growth and ensuring that existing activities are optimised.
• Ongoing review of analytics to provide insights and optimise strategies and plans.
• Identify new opportunities for brand growth.
• Generate awareness, differentiation, and strong brand positioning in the defined markets.
• Generate marketing material.
• Provide digital marketing insights and strategic direction for digital marketing strategy and implementation of campaigns including social media marketing, search engine marketing, paid campaigns, SEO, email campaigns, mobile campaigns etc.
• Monitor the ongoing performance of all websites and oversee the development and content management on various websites and online platforms.
• Execution of competitor analysis and ensure ROI on marketing campaigns.
• Develop and manage sponsorship strategies and relationships to ensure brand associations are relevant, meaningful and that ROI is maximised.
• Manage all events and handovers.
• Conduct market research and interpret the results, using these to inform strategies and plans.
• Work with the Hollywood Marketing Team to ensure brand tone and look is consistent and synergy with the group.
• Manage Above the Line (ATL), Through the Line (TTL) and Below the Line (BTL) marketing activities across all mediums.
• Conduct National Road shows and all CSR campaigns in conjunction with the Hollywood Foundation.
• Remain involved in all that is related to the company’s Corporate Social Investment and Socio-Economic Development and ensure these initiatives are well communicated.
• To work closely with the Hollywoodbets Global Head of Marketing, Head of Digital Marketing and Marketing Managers, Athletics Club Team as well as other Leaders in the business to develop new initiatives and enhance existing activities.
• To manage and build relationships with Teams internally, clients and stakeholders in various regions.
• Budget and expenditure control as well as budget forecasting.
• Ongoing competitor analysis and reporting and sharing insights with the business to inform key decisions.
• Drive content for online (website, social and blog).
• Responsible for providing direction, setting KPI's, conducting performance reviews and leading the Team daily.
• Understand key marketing performance metrics, automation, and analytics tools to provide in-depth market research & definition, forecasts, competitive analysis, campaign results, and customer trends & insights in order to translate results into actionable insights for the Marketing Team and the Business.
• Weekly, monthly, quarterly, and annual reporting.

What You’ll Bring To The Team:
• Excellent communication and interpersonal skills.
• Displays a positive attitude.
• Adapts to change and is open to new ideas and willing to take on new responsibilities.
• Able to handle pressure and can effectively adjust plans to meet changing needs/demands.
• High level of creativity and focus.
• Impressive planning, organizational and time management skills.
• Good business acumen and high ethical work standards.
• Ability to multitask and always show initiative.
• Excellent presentation and reporting skills.

Please be advised that should you not be contacted within 30 days, kindly consider your application to be unsuccessful.