Cape Town Tourism

Chief Marketing Officer (CMO)

Cape Town Tourism is Searching for a Visionary Chief Marketing Officer (CMO)

Location: Cape Town, South Africa

Reports to: Chief Executive Officer

Ready to Lead Cape Town’s Marketing Transformation?

Cape Town Tourism (CTT), a globally recognised DXO, is on a mission to make Cape Town the most beloved, inclusive, and sustainable destination in the world. With a legacy of innovation and impact, we are redefining tourism by harmonising People, Planet, Profit, and Partnerships. Now, we need a visionary leader to craft a future-forward marketing strategy that inspires the world to explore Cape Town.

Are you ready to:

• Craft transformative campaigns that connect with millions of travellers?
• Leverage the latest digital platforms to build a future-fit destination brand?
• Inspire communities, preserve natural beauty, and drive sustainable growth?

If you are a creative strategist, a digital innovator, and a results-driven leader, this is your moment to shine.

What We Offer…

• Global Impact: Shape Cape Town’s global reputation and set new standards in responsible tourism.
• Innovation Hub: Integrate AI, data insights, and immersive experiences (AR/VR) into world-class marketing strategies.
• Meaningful Legacy: Build a tourism brand that uplifts communities, protects Cape Town’s heritage, and inspires the world.
• Inspiring Culture: Lead a team of dreamers and doers committed to creativity, collaboration, and innovation.
• Competitive Rewards: Enjoy a market-competitive salary, performance-based incentives, and opportunities for global networking and professional development.

What You’ll Do…

As the Chief Marketing Officer of Cape Town Tourism, you will:

• Shape the Vision - Lead the development and execution of innovative marketing strategies to position Cape Town as a premier sustainable destination.
• Build the Brand - Enhance and oversee iconic brands like LoveCapeTown, TravelWise, and Limitless Cape Town to inspire local and global audiences.
• Embrace Technology - Pioneer digital transformation using AI, VR/AR, and data analytics to revolutionise destination marketing.
• Drive Visitor Growth - Expand Cape Town’s reach through targeted campaigns, fostering loyalty and unforgettable travel experiences.
• Champion Inclusivity - Ensure marketing strategies embrace diversity and universal access, making Cape Town welcoming for all travellers, including persons with disabilities.
• Collaborate Widely - Partner with communities, businesses, and global organisations to create campaigns that reflect Cape Town’s rich heritage and future aspirations.
• Deliver Results - Unlock creative revenue streams, enhance market share, and achieve measurable growth in visitor numbers and engagement.

What We’re Looking For…

We’re seeking a game-changer with:

• Leadership Excellence - A proven ability to inspire high-performing teams and shape iconic brands.
• Digital Innovation - Experience in AI-driven campaigns, data analytics, and emerging technologies.
• Global Perspective - Experience marketing to diverse international audiences.
• Sustainability Commitment - Passion for balancing profit with purpose.
• Inclusivity - An understanding of accessible tourism and strategies that embrace diversity.
• Creativity with Impact - The ability to turn data-driven insights into campaigns that deliver measurable results.

Minimum Requirements:

• 10 years of progressive marketing experience, including 5+ years in senior leadership.
• A background in tourism, destination marketing, or hospitality is highly desirable.
• Expertise in building and monetising marketing strategies through partnerships and sponsorships.
• Strong storytelling and communication abilities.
• Bachelor’s degree in Marketing, Business Administration, or a related field; an advanced degree is a plus.

How to Apply…

This is more than a job—it’s a calling. Are you ready to transform Cape Town into the world’s most celebrated destination? Click here https://capetowntourism.simplify.hr/Vacancy/116218 to submit your application.

Deadline: Applications close 31 January 2025.

Cape Town Tourism is committed to Employment Equity and in line with our Employment Equity Plan, preference will be given to suitably qualified and experienced equity candidates.

Don’t just take a seat at the table.

Lead the charge. Inspire the world. Love Cape Town.