Job Summary:
We are looking for a proactive and driven Liquor Sales Representative to ensure effective merchandising, build strong customer relationships, and drive sales growth across liquor stores, shebeens, and restaurants. You will play a critical role in maximizing product visibility, identifying market opportunities, and achieving sales targets through strategic planning and execution.

Key Responsibilities:

1. Route Planning & Call Coverage

• Maintain and execute consistent call cycles for designated outlets, including liquor stores, shebeens, and restaurants.

• Optimize call schedules to ensure maximum area coverage within designated timeframes.

2. Relationship Management

• Build and maintain strong, positive relationships with store managers and staff to ensure excellent customer service.

• Act as a trusted advisor for clients, providing insights and recommendations tailored to their needs.

3. Product Availability & Merchandising

• Ensure all prescribed SKUs are consistently stocked and well-displayed in outlets.

• Identify gaps in product categories and create solutions to increase shelf presence for both new and existing products.

• Proactively address and resolve out-of-stock issues.

4. Innovation & Visibility

• Accelerate the introduction of new products (SKUs) to market by ensuring swift placement in stores.

• Enhance product visibility through strategic placement and promotional activities.

5. Pricing & Compliance

• Conduct regular pricing audits to maintain uniformity across outlets.

• Identify pricing inconsistencies and escalate issues for resolution.

6. Point-of-Sale (POS) Implementation

• Install and maintain POS materials according to company and client guidelines.

• Ensure POS materials are strategically positioned for maximum consumer engagement.

7. Brand Activation & Promotions

• Conduct brand activations and in-store promotions to boost consumer engagement and awareness in both On and off con establishments to maintain the desired rate of sale and grow brand awareness. 

• Coordinate events and activations as needed to drive brand visibility and sales. 

8. Order & Inventory Management

• Assist outlets with placing and following up on orders to ensure timely delivery.

• Resolve order-related queries efficiently and maintain strong communication with supply chains.

9. Sales Performance & Target Achievement

• Understand sales targets and break them down into achievable goals with detailed plans.

• Drive sales growth by identifying opportunities to increase distribution and upsell products.

• Leverage an entrepreneurial mindset to identify and act on new sales opportunities.

10. Market Insights & Reporting

• Regularly collect and analyze market data, including competitor activities and emerging trends.

• Provide actionable feedback and insights to improve sales strategies and inform decision-making.

• Complete detailed reports on performance metrics and key activities.