The Coffee Importers and Roasters Organisation (CIRO) is a true coffee emporium. As the preferred one-stop solution, CIRO offers expert services in sourcing, roasting, blending, packaging, training, equipment, technical support, national and international distribution and market trend analysis. As the largest manufacturer of pure coffee in South Africa, it is easy to understand why CIRO is a noteworthy front-runner within the coffee service industry and renowned for consistent quality, innovative product formats and extra value offering.

An exciting opportunity exists for a Brand Manager for CIRO in Bryanston. 

Line Manager: Marketing Manager

Job Specification:

Key Performance Areas:

Brand:

• Execution & management of Brands within the Ciro products portfolio (Blacksmith, Lavazza, House of Coffees, Five Roses, Hug in a Mug and Freshpak)
• Development of short and long-term brand strategies taking into account strategic directive, market parameters & company resources
• Development and successful implementation of brand plans for profitable company growth
• Leverage market information and review market trends to amend plans on an ongoing basis to maximise business opportunities
• Facilitate implementation of category / channel strategies
• Management and implementation of promotion plans
• Understand, develop and implement customer propositions for bespoke proposals
• Manage all aspects of new product development from concept to final product and launch
• Plan, manage and control overall marketing budget
• Monitor competitor activities, including trade visits, and interaction with sales, regions and customers
• Assist in planning, organising, executing and managing events, including trade shows, customer and partner events and other corporate events
• Liaise with external suppliers - promotional, advertising agencies and packaging suppliers
• Support Value added services

Digital Marketing / E-commerce

• Lead the digital marketing and e-commerce initiatives and campaigns for Ciro
• Manage updates to corporate & e-commerce websites to increase overall website effectiveness
• Grow the e-commerce business by identifying and formulating strategies and campaigns
• Management and implementation of promotions within e-commerce platforms
• Provide insights on changes in the digital and e-commerce space
• Developing of tactical plans to drive growth and engagement on all Ciro digital platforms
• Management of cross-functional and project teams and third party relationships (ITSS, Web Dev Teams, Digital Marketing Agencies)
• Leverage website analytics and analyse market trends to review and amend plans on an ongoing basis to maximise business opportunities for corporate and e-commerce websites
• Understand, develop and implement consumer and shopper propositions for e-commerce website

People Leadership

• Growth & development of the Marketing Team to ensure efficient execution of functions
• Agreement & delivery of team & individual performance targets
• Inter-functional communication and leadership

Qualifications and Experience:

• A completed commercial degree majoring in Marketing, Business Management or similar
• Minimum 2 - 3 years’ of brand and marketing experience
• Knowledge of Digital Marketing & E-Commerce management
• Multi-functional experience in B2B (Business to Business) marketing and e-commerce / digital marketing
• 1-2 years’ of experience managing and leading a team

Knowledge Required:

• SAP / Magento / Wordpress is advantageous
• Proficient in MS Word, MS Excel, MS Outlook and MS PowerPoint
• Strong focus on analytical skills. Turning data into actionable insights
• Project management knowledge or expertise