Summary:

We are seeking a highly analytical and detail-oriented individual to join our marketing team as a Digital Campaign Analyst. The ideal candidate will be responsible for analyzing the effectiveness of our digital marketing campaigns and recommending strategies for optimization. This role requires a strong understanding of digital marketing channels, data analysis, and campaign performance tracking.

Responsibilities:

- Analyze data from digital marketing campaigns to assess performance and identify areas for improvement.

- Develop and implement strategies to optimize campaign performance and achieve key performance indicators (KPIs).

- Track and report on campaign results, providing insights and recommendations to internal stakeholders.

- Collaborate with cross-functional teams to ensure alignment on campaign objectives and metrics.

- Stay up-to-date on industry trends and best practices in digital marketing to inform campaign strategy.

- Utilize analytics tools and platforms to track campaign performance and conduct A/B testing.

- Contribute to the development and execution of marketing campaigns across various digital channels.

- Assist in developing audience segmentation and targeting strategies to maximize campaign effectiveness.

Qualifications:

- Bachelor's degree in Marketing, Business, Statistics, Data, Finance, Economic or a related field.Post graduate qualification would be advantageous

- 3+ years’ experience in Data analytics. A high level of mathematical ability and experience in SQL and Python. Experience using Tableau, SAS studio. Advanced MS Excel. 

- 2+ years of experience in digital marketing, campaign analysis, or a related role.

- Proficiency in web analytics tools such as Google Analytics and Adobe Analytics.

- Strong analytical and problem-solving skills, with the ability to interpret data and make data-driven decisions.

- Excellent communication and presentation skills, with the ability to effectively communicate insights to internal stakeholders.

- Experience with digital marketing channels such as social media, email marketing, and display advertising.

- Knowledge of digital advertising platforms such as Google Ads, Facebook Ads, and LinkedIn Ads.

- Familiarity with CRM systems and marketing automation platforms is a plus.

- Ability to work independently and collaboratively in a fast-paced environment.

If you are passionate about digital marketing, data analysis, and optimizing campaign performance, we encourage you to apply for the Digital Campaign Analyst position. Join our team and help us drive successful digital marketing campaigns to achieve our marketing objectives.