Are you an expert in developing and implementing strategies to increase brand awareness and customer engagement, as well as managing Integrated Media Planning, Buying & Monitoring market trends?

 My client is looking for a Brand Specialist who will be responsible for the development, execution, and monitoring of brand strategies to ensure consistent and positive brand positioning in the market. This role combines strategic thinking with creativity, market analysis, and cross-functional collaboration to build and maintain a brand’s identity, reputation, and customer loyalty.

What you’ll do

• Brand strategy implementation, review & reporting
• Integrated Media Planning, Buying & Monitoring:
• Collaborative efforts both globally and locally to implement traditional & digital media campaigns that will include most or all of the following; National and local broadcast television in traditional and direct response formats; Radio, Outdoor advertising, Local newspaper and magazine (offline & online); Local events ideation and implementation, i.e. local guerilla marketing
• Work with Digital team members to integrate Digital objectives and strategies into overall media plan
• Manage Media trade exchanges with the relevant stakeholders
• Measure and report performance of all marketing campaigns, and assess ROI and KPI
• Oversee new and ongoing marketing and advertising activities

What you bring

• A Bachelor’s degree or diploma in Marketing, Advertising, Communications, or related field & 5 years plus Marketing experience.
• Expertise in Media Buying is a plus.
• Expertise in media planning, buying, and strategy
• Experience with programmatic media buying or AI-driven media strategies
• Familiarity with emerging media trends (e.g., podcasts, OTT, influencer marketing)

Who you are

• A strategic thinker with a keen understanding of both creative and data-driven marketing approaches
• Results-oriented with a focus on optimizing performance and maximizing ROI
• A strong attention to detail, especially when coordinating complex, multi-channel campaigns
• Ability to stay organized, meet deadlines, and manage multiple priorities
• Passion for staying updated on new trends, technologies, and platforms in the media landscape
• Ability to work independently and as a member of a team
• A strong organizational skills, including the ability to handle multiple assignments and tasks while meeting deadlines
• A strong understanding of both traditional and digital media channels and platforms
• Analytical mindset with the ability to work with data and leverage insights to optimize media plans
• A strong communication and collaboration skills to work with cross-functional teams
• Ability to manage multiple projects and prioritize tasks in a fast-paced environment
• Always present a professional and favourable image of Company