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Senior Marketing Manager - FMCG

Cape Town
Salary: Market Related
Job Type: Permanent
Sectors: Marketing
Benefits: Dependent on experience
Reference: CPT004047/Meg

Apply before Jan 04 2025 | 13 Days left

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Vacancy Details

Employer: Time Personnel

Opportunity to join our International client's in-market brand team, understanding their marketing mix, from insight analysis and brand building.Experience in FMCG with alcohol, wine or spirits required to develop, improve strategies and annual brand plans. Characteristics of emotional intelligence being an important factor for managing various teams with a solutions driven attitude.

REQUIREMENTS

Bachelor’s degree in Marketing, Business Administration, or a related field
Develop, implement, and oversee a comprehensive brand strategy aligned with business objectives
Ensure brand consistency across all touchpoints, internally and externally
Proven track record of developing and executing successful marketing strategies
Knowledge of the luxury / liquor industry (sales, marketing, business development)
Solutions-driven, collaborative attitude and the ability to handle multiple workstreams simultaneously
Microsoft Excel, Outlook, Word and PowerPoint proficient
Ability to flourish in a high-pressure, deadline-based environment requiring the need to work after hours and often over weekends

DUTIES

Collaborate with internal teams and external agencies to produce high-quality content and marketing materials.
Ensure long term brand strategy for the region’s most important market is developed, clear and aligned with multiple stakeholders
Manage the marketing budget effectively, ensuring optimal resource allocation
Work with Distributor team to establish next year’s brand plans and ensure quarterly plans are then executed to drive brand performance in the all important SA market
Driving the correct project planning processes and following up with Business Managers to ensure timings are adhered to, reducing stress in the system
Press Release and social media content calendar reviews and pre-approval before final sign off
Provides local teams with the set of tools and executions to drive commercial and brand equity results
Event and activation execution review – ensuring brand cohesion and consistency and Activation excellence
Collating, reviewing and analysing marketing results to drive a mind-set of continuous improvement from a fact-based basis (and supplying Best Practice excellence to the region
Being clear on implications of annual brand health tracking and other marketing research results to ensure brand plans reflect critical insights and implications
With Market Director, tracking competitive activity and performance in the market-place and evaluating long or short term course corrections required
Taking a lead / pro-actively pushing and creating initiatives on some of the smaller brands for longer term performance
Handling all platform queries: guidelines, artwork, issues, etc.
Support on day-to-day marketing topics liaising with Distributor brand managers across the portfolio.
Ensuring distributor presentations and reports meet company standards
Development of market visit agendas and ensuring all logistical requirements are handled before and during the visit

Salary: R negotiable dependent on experience

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About Time Personnel

Because we specialise in Companies, not specific industries, our focus is your company’s individual CULTURE and DYNAMICS. We are a Cape Town based boutique recruitment agency, who have been running for 14 years and can, collectively, offer well over 70 years of experience to our clients. We believe each of our clients deserves our time to research and collate all relevant data around their company in order for us to present the best candidates. We do not simply send through a CV.

We ensure the MATCHING has been done to a “T”, which includes your COMPANY and CULTURE requirements, so you only receive the best and we save your TIME!

How do we deliver positive results saving you TIME?

A unique take-on process, eliminating TIME wasting for all parties concerned.
Solution driven, for when problems occur.
Experts in screening all the resumes that cross our path, ensuring we find the perfect MATCH.
Hands-on, from interview process, placement and beyond, making sure that solid relationships are cemented.
Continually keeping abreast of South Africa’s stringent Labour Laws.