JOB SUMMARY:

Develop a brand strategy to position the Company as the business partner of choice by developing and implementing a brand strategy to meet business objectives.  Coordinate all marketing activities and initiatives of the organization. 

RESPONSIBILITIES: (not limited to)

·              Manage to build and maintain the Company’s brand equity, reputation, and business portfolio.

·              Conduct market research to identify how the company brand is currently positioned in the market,and continually seek ways to improve brand visibility.

·              Design and develop a company brand strategy by co-ordinating, and guiding marketing activities, and branded areas i.e. advertising, printed campaigns, branding, etc.

·              Communicate the company brand internally / externally, by liaising between departments, management, and marketing agencies.

·              Develop, implement and manage integrated, innovative direct marketing campaigns together with marketing agencies

·              Stay up to date with external trends and keep the Company brand up to date.

·              Manage and maintain the Company’s branded merchandise and corporate clothing.

·              Manage all Company and marketing functions (i.e. newsletters), and social interactions with the public.

·              Event coordination & management of events, oversee plans, budgets and liaison with suppliers

·              Monitor social media

·              Pursue relevant strategic alliances and sponsorship opportunities

·              Web and intranet management together with marketing agencies

·              Manage and control the marketing budget, strategic recommendation to the Manager

·              Prepare the monthly marketing report

·              Approve invoices / creditors to be paid through the clients system

·              Oversee and generate briefs to agencies

·              Approve and consult in creative work

·              Attend to marketing queries / complaints

·              Manage the quality of customer data (i.e email addresses) to ensure that data is up to date and relevant

·              Custodian of all Company brands and develop / update new brands as the company grow

·              Manage and drive all digital marketing efforts together with marketing agencies

·              Support sales and lead generating efforts