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Marketing Manager

Johannesburg
Salary: Market Related
Job Type: Permanent
Sectors: Marketing
Reference: TF001057/Bua

Apply before Dec 20 2024 | 28 Days left

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Vacancy Details

Employer: AdvTalent

Are you a marketing maverick who thrives on crafting compelling strategies, igniting brand stories, and driving measurable impact? AdvTech Resourcing is calling for a Marketing Manager who’s ready to lead from the front and leave a legacy of innovation. If you’re bursting with ideas, brimming with leadership energy, and hungry to make a difference, we’re saving a seat at the table just for you!

About us:

AdvTech Resourcing

What you’ll be doing:

Brand Strategy Development

Develop comprehensive brand marketing strategies aligned with business goals and target audience preferences.
Conduct market research and analysis to identify brand positioning opportunities and competitive advantages.
Define brand messaging, tone, and identity to ensure consistency across all marketing channels.

Brand Positioning Management

Maintain brand consistency and integrity across all marketing materials, communications, and touchpoints.
Develop and enforce brand guidelines to ensure adherence to brand standards and values.
Monitor brand sentiment and perception, identifying areas for improvement and enhancement.

Campaign Planning and Execution

Plan and execute integrated marketing campaigns across multiple channels, including digital, print, and social media.
Collaborate with internal teams and external agencies to develop creative assets and content for campaigns.
Monitor campaign performance and effectiveness, optimizing strategies and tactics for maximum impact.

Brand Performance Analysis

Analyse brand performance metrics, including brand awareness, engagement, and sentiment.
Evaluate the effectiveness of marketing initiatives and campaigns, identifying areas for improvement and optimization.
Provide actionable insights and recommendations to drive continuous improvement in brand marketing efforts.

Brand Collaboration

Collaborate with cross-functional teams, including sales, product development, and customer service, to ensure alignment of brand messaging and strategies.
Partner with external stakeholders, such as vendors, partners, and influencers, to amplify brand reach and engagement.
Represent the brand at industry events, conferences, and trade shows to enhance brand visibility and reputation.

What will you need?

Relevant Bachelor's Degree/IMM Diploma
At least 7 years experience in Marketing of which 3 years' continuous job experience as a Marketing Manager (Previous people management experience)
Previous experience in Brand Management as well as digital strategy
3 years exposure in digital marketing
Managing 2 or more brands
Previous experience in B2B and B2C Marketing
Full 360 marketing (digital, traditional, out of home, PR),
Multinational exposure

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About AdvTalent

ADvTECH leads the private sector in the fields of education and resourcing, contributing meaningfully towards the sustainable development of human capacity in South Africa through the provision of education, training, skills development and career placement services.

Our purpose is to ignite a life-long passion for continuous learning and personal career development, and we are committed to creating a self-sustaining set of institutions offering the highest quality, leadership and innovation in the fields of education and resourcing. The Group’s track record shows clearly our adherence to high ethical standards and our in-depth understanding of the interests of our various stakeholders.