Key Responsibilities:
Key Account & B2B Management:
Account Development: Build and maintain strong relationships with key retail and wholesale partners, distributors, and B2B clients, driving revenue growth and long-term partnerships.
Strategic Planning: Develop and execute tailored account and B2B engagement plans that align with broader company objectives and focus on increasing product distribution, brand visibility, and sales performance.
Market Expansion: Identify and pursue new B2B opportunities to expand product reach in new markets, channels, and customer segments.
Performance Tracking: Regularly assess account and B2B performance, providing actionable insights and recommendations to senior leadership to drive continuous improvement.
Cross-Functional Collaboration: Work closely with internal teams (sales, marketing, supply chain, finance) to ensure seamless execution of sales programs and alignment with account-specific needs.
Trade Marketing & Channel Management:
Trade Marketing Strategy: Develop and implement comprehensive trade marketing strategies that support both key accounts and retail partners, enhancing product visibility and driving sales.
Promotions & Campaigns: Collaborate with trade partners and marketing to create and execute promotional campaigns, merchandising initiatives, and point-of-sale activities that maximize impact at retail and B2B levels.
Retail Execution: Oversee in collaboration with marketing & suppliers the execution of in-store merchandising, displays, and promotional materials to ensure brand consistency and optimize sales opportunities.
Market Analysis: Monitor industry trends, competitor activities, and consumer behavior to identify new opportunities and ensure that trade marketing strategies are aligned with current market demands.
Trade Spend Management: Manage the trade marketing budget, track the ROI of promotional activities, and ensure cost-effective use of resources to achieve desired business outcomes.
Trade Shows & Industry Events:
Event Planning & Execution: Plan, organize and execute in  collaboration with marketing the company’s participation in key trade shows, and industry events to promote the brand, network with key partners, and identify new business opportunities.
Brand Representation: In collaboration with Marketing ensure the company’s presence at trade events is impactful by coordinating both displays, product showcases, and customer engagement activities.
Lead Generation: Use trade shows and events as a platform to generate new business leads, engage with existing clients, and enhance brand awareness.
Post-Event Follow-Up: Ensure that post-event follow-up activities, including lead nurturing and partnership development, are executed efficiently to capitalize on event-based opportunities.