Insights and Journey Manager

Sandton
Salary: Market Related
Job Type: Permanent
Sectors: Marketing Research Market Research
Reference: 2234316

Apply before Nov 22 2024 | 7 Days left

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Vacancy Details

Employer: Nedbank Head Office

Job Family

Marketing, Communication and Research

Career Stream

Marketing and Brand Management

Leadership Pipeline

Manage Self: Professional

Job Purpose

Manage the planning, prioritisation, organisation, and coordination of digital funnels across various
digital platforms. Ensure the successful implementation of projects and Marketing campaigns aimed
at enhancing user experience and conversion rates. Offer guidance to the squads, Marketing teams
and agencies. Providing insights on marketing campaign performance, digital platforms, analytics,
and addressing anomalies to improve conversion ratios.

Job Responsibilities

Oversee the entire customer experience throughout the journey to maximise the effectiveness of each campaign and generate value at every touchpoint.
Collaborate closely with the agency to consistently monitor the performance of ongoing marketing campaigns.
Identify A/B testing opportunities to improve creative elements and messaging based on insights derived from paid media reports.
Continuously optimise ongoing marketing campaigns while leveraging analytics to achieve an improvement in user conversion rates.
Design and implement campaign user journey for each campaign, incorporating AB testing methodologies.
Effectively manage the delivery of analytics, ensuring that the analytics is setup to track and manage both commercial and marketing objectives.
Take ownership of fixing identified issues within the user flow of marketing campaigns and oversee their implementation. Evaluate and manage escalated analytics and user experience.
Track campaign performance, measure and implement ROMI methodologies for all campaigns.
Collect, analyse, and interpret post-campaign insights to inform and contribute to the development of future campaigns.
Consistently promote a customer-centric approach by defining it across all funnels through insights and customer testing in collaboration with the Design teams.
Contribute to fostering a culture that aligns with the achievement of the Bank's digital strategic objectives.
Consistently analyse the performance of the app using tools such as Appsflyer to pinpoint areas for enhancement and optimisation across various aspects of app campaigns and reporting.

Essential Qualifications - NQF Level

Advanced Diplomas/National 1st Degrees

Preferred Qualification

Bachelor of Arts: Marketing , Bachelor of Commerce: Marketing

Essential Certifications

Marketing Association of South Africa (MASA)

Minimum Experience Level

2-3 years in analytics (Adobe Analytics or Google Analytics or Appsflyer, Adjust, Branch, Kochava)
2-3 years in digital sales optimisation (knowledge of A/B testing and experiment

Technical / Professional Knowledge

Analytics Skills (Adobe Analytics or Google Analytics)
Digital sales optimisation
Expertise in software development processes (Agile/Scrum and CI/CD) utilising technologies (e.g. GIT, JIRA, Kanban)
Industry Trends
Adobe Journey Analytics Knowledge of front-end languages and frameworks (e.g. CSS, HTML, JS, React)
Microsoft Office (specifically Excel) & Power BI
Appsflyer, Adjust, Branch, Kochava

Behavioural Competencies

Customer Focus
Establishing Strategic Direction
Business Acumen
Driving Execution
Digital Acumen
Leading Teams
Cultivating Networks and Partnerships
Coaching and Developing Others

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About Nedbank Head Office

Money may be our backbone, but excellence is our culture. And diversity, our true driving force. We believe in creating a working environment that enables our people to help us bring our values to life. And to do so, we don’t just aim to acknowledge our differences but to celebrate them as the very mix we need to continue being the difference that enhances lives beyond banking. For this reason, our people are very important to us… Every single one of them in the financial, technological, legal, administrative, creative, hospitality or operational space. Each one of them, is our mirror. They are our reason to want to do better. And our reminder that we are in the service of others. Nedbank’s culture is embedded on values that promote accountability, a strong focus on meeting client needs, and on building a positive brand image.