JOB PURPOSE:
This role is responsible for the marketing and communications content of the organisation where the intellectual property of the business is created and managed– from intelligence, the field, executive authority, stakeholders (all sources of input find their way here). Core output is the management and dynamic growth of the company – the nation brand.
The Chief Marketing Officer has the primary responsibility for identifying and aligning market forces and opportunities; as well as stakeholder priorities in developing and managing appropriate brand architecture. This will require the development and implementation of a sustainable and dynamic (responsive and proactive) marketing and communications strategy to optimise SA’s global competitiveness and reputation management.
This position will be responsible for the development of an integrated marketing and communications framework (including missions, road shows, marketing campaigns and publications, branding, advertising, website, promotional campaigns and management thereof); which will be delivered in partnership and in some cases alone.
 The success of the CMO is measured by his/her ability to develop and implement an effective marketing and communications strategy that is embraced by all stakeholders and that will position the organisation as the primary consolidator and integrator of the South African brand. The ultimate success will also be measured in how the organisations ’s overall performance measurements (including competitive rankings) are improved.
 Act as the dedicated Spokesperson of the organisation
 MINIMUM REQUIREMENTS:

 Bachelors degree required in marketing or related qualification
Post graduate or advanced degree will be an added advantage
Previous experience in complex stakeholder environments – including a proven track record of accomplishment in a matrixed, fast-paced, rapidly growing, and customer centric environment
10+ years of experience in marketing and communications with brand oriented organisations or organisations in corporate marketing of which 5 years must be in marketing and communications with brand oriented organisations or organisations in corporate marketing at executive level.
10+ years of experience in planning, developing and launching of products/services.
Minimum of 10 years of business and/or consulting experience
Previous senior management position in an organisation which included direct reports
A proven ability to lead transformation and turnaround initiatives experience.

 KEY RESPONSIBILITY AREAS:

Participate in the development of the organisation`s business strategy.


Contribute to the development of and operate according to the  organisation 5-year strategic plan and annual business plan.

 

Develop, implement and manage the Marketing and Communications Strategy


Translate the 5-year strategy into annual plans and budgets. Develop and implement the Marketing and Communications strategy and budget aligned with the overall organisation  business plan for the year. Facilitate EXCO and stakeholder input to ensure buy-in on the M and C strategy.
Finding creative ways to achieve more with less (e.g. sponsorships)
Recruit matched marketing funds from the private sector
Invoke inspiration through the marketing and communications strategy to inspire stakeholder buy-in and current and future employees to work for the organisation
Ensure recruitment and management of suppliers for marketing and communications.
The marketing and communications strategy must lead to the creation of corporate messaging and targeted marketing and communication methods to drive and influence the organisation ’s goals of building SA’s brand and reputation
To ensure that the marketing and communications strategy (including a fundraising and resource development strategy, brand position and value positioning strategy) is translated into a framework and then cascaded to relevant employees so that they understand how they must develop their action plans. Identify market/customer opportunities, manage positioning strategy and develop supporting tools for the Strategic Partnering and Market Expansion initiatives
Generate innovation in the activation of strategy to be more effective in achieving organisation mandate.
Input into research strategy and briefs for the brand intelligence function of the organisation
Develop marketing and communication action plans to bring the strategy alive (including an issue plan, crisis plan, media management techniques)
Manage the brand position and communications framework.
Rally public and private sector behind one Nation Brand
Define and develop marketing tools and collateral (including missions, road shows, marketing campaigns and publications, branding, advertising, website, promotional campaigns and management thereof)
Develop a digital media management action plan (e.g. Twitter? You-tube? Other social networks


Planning and Organising (Actively supports Stakeholder engagements)


Activate the strategic marketing input in the stakeholder strategy, i.e. actively promote organisational brand image, messaging and a positioning strategy within the stakeholder base (e.g. participate in appropriate local, regional and national clusters as required)
Assist in the customization of content to serve specific stakeholder needs (all tiers of government, corporate and civil).
Be responsive and proactive in overcoming barriers to achieving organisation mandate (e.g. in briefing media directly or preparing content for media).
Contribute to developing the content for MOUs with stakeholders and ensure that stakeholders deliver according to the MOU’s.
Oversee the preparation of monthly and quarterly management reports (on content, financial and staff, etc)


Develop, implement and manage the Stakeholder Management strategy


Develop the Stakeholder Relations strategy ensuring alignment with the overall organisation
Overseeing the development of programme business plans to ensure alignment with the overall stakeholder strategy.
Monitor & evaluate the effectiveness of the marketing strategy (including risks) and reflect this in the quarterly report in accordance with the developed performance measurement structure of the organisation.


Compliance, Monitoring and Reporting (including risk).


Monitoring and reporting on departmental plans
Monitor the achievement of departmental plans through monthly and quarterly progress reports (on content, financial and staff, etc)
Compliance to all legislation impacting on IMC including reporting on a marketing and communications-related risk management plan (e.g. content that may be considered controversial in ad campaigns


Act as the co-ordinating spokesperson for the organisation.


Act as the co-ordinating spokesperson for organisation:
Media training
in consultation with stakeholders


Organisational Management and Governance


Compliance and policy development and implementation of the corporate identity. QA (Quality assure) the look and feel, quality and physical collateral of advertisements, briefs, etc.
Develop policies (e.g. media management and corporate sponsorships)
Performance management of relevant supplier relations and inputting the specs for supplier relations management (where performance management system sits in Operations) and contributing to the SLAs.
Ensure structured and regular engagement with the GCIS role counterpart
Support IMC team members by providing capacity and information when needed
To participate actively in the advisory clusters


Staff management and development


Delegate work assignments and tasks to appropriate individuals, providing sufficient direction so desired business outcomes can be achieved
Provide direct reports with leadership, direction, and coaching to achieve work objectives and improve performance and skills
Provide leadership and management to the Marketing and Communication team
Responsible for internal communications to staff
Performance Management – ensure that team members achieve their Performance Objectives as per individual agreements.
Staff development, motivation and training
Recruit respective staff and select
Directly manage the workplace climate through actively living the brand


Financial management/ oversight and compliance


Budget planning and allocation and monitor expenditure in accordance with strategic objectives and ensure compliance with relevant policies.
Manage financial resources cost effectively.