Responsibilities

• Strategic Planning: Develop and implement strategic marketing plans aligned with the company's business objectives and growth targets.
• Brand Management: Oversee brand development and ensure consistency across all marketing channels and branches. Build and maintain a strong brand identity that resonates with the target audience. Effectively market our product to drive traffic to our branches and website. 
• Digital Marketing: Lead digital marketing initiatives, including social media, online advertising, SEO, and email marketing, to increase online visibility, engagement, and lead generation.
• Traditional Marketing: Develop and execute traditional marketing campaigns, such as print, radio, and TV, to reach a diverse audience and maximize brand exposure. Develop compelling messaging and positioning to drive product adoption.
• Client insights : Oversee all aspects of the customer journey, from onboarding in a branch, to their journey on our digital platforms and to ongoing support they receive, to ensure that clients remain satisfied and loyal to the company's products or services.
• Market Research: Conduct market research to identify trends, competitive landscape, and customer preferences. Use insights to refine marketing strategies and enhance product positioning.
• Public Relations: Manage public relations efforts to enhance the company's reputation. Cultivate relationships with key corporate stakeholders.
• Communications: Develop and implement communication plans aligned with the organization’s goals.
• Team Leadership: Build, mentor, and lead a high-performing marketing team. Foster a collaborative and innovative work environment.
• Budget Management: Develop and manage the marketing budget efficiently. Always negotiate for the best price
• Performance Analysis: Measure the effectiveness of marketing campaigns. Use data-driven insights to optimize strategies.

Skills & Qualifications

• Bachelor degree as a minimum qualification
• Proven track record in sales and marketing, with at least 3 years of experience 
• Experience with financial services will be advantageous
• Excellent communication and interpersonal skills, with an ability to effectively collaborate with cross-functional teams.  
• Ability to work independently, create solutions and collaborate internally and externally.
• Ability to negotiate terms and pricing with stakeholders.
• Result driven mindset with a relentless focus on achieving targets.