Desiqn selection and briefing for duvet/comforter ranges:

•  Working with the design team to select designs.
•  Reviewing the history of previous designs to establish best-sellers as well as keeping in mind relevant trends.
•  Communicating with the design team on design amendments
• Approving designs with Brand Manager and brand team and providing them with the information to place orders for the designs.
• Selecting/sourcing trims ,designs (pillowcases) and selected  designs together with planner and communicating with trim suppliers.

1.      Request samples to specifications required for new product development or for replenishment of existing product. Initiated by brand design strategist. If it is a locally made product provide planner with the product specifications to make up sample.

2.      Sending samples to suppliers

• Book photographer.
• Purchase props to be used in the photoshoot which will work with the designs.

•  Decide on backdrop to be used in photoshoot per design.

• Decide on matching sheeting for each design.

• Style each duvet cover for shoot.

• Liaise with photographer for photo selection and additional editing if required.

• Select photos to be used in catalogue. marketing material, website and packaging.

Catalogue

• Decide on desired theme catalogue design

• Liase with planner for all information which needs to go into catalogue. (Images, product descriptions, names etc.)

• Once catalogue draft is done, proof-read catalogue with planner. (check for spelling errors, grammar. correct information, alignment etc)

4.      When catalogue is finalised contact the printer for a quote. Sending all information:

·       number of pages

·       quality of finish of paper (matte/gloss)

·       type of binding

·       any special finishes

5.    

8.     

General marketing

1.      Designing adverts when new products launch as planner.

2.      Designing merchandising material to be launched with each range and given to planner (point of sale material)

3.      Ensuring that all images are up-to-standard for use on packaging and merchandising

4.      Display of product sample to all customers via email.

5.      Updating showroom once sample is received.

6.      Management of websites. 

7.      Develop store layout for customers

Range Review

1.      Arrange presentation of all products in development

2.      Include designs for new season.

3.      Use catalogue to showcase Current range.

4.      Arrange samples where it is required to present in review,

Packaging

1.      Design inserts cards and new packaging for new developments

2.      Conduct packaging exercise with correct insert board into agreed upon packaging.

3.      For existing packaging where images need to be changed, insert new images and

change names.

4.      Creating of wash cares labels for new products.

1.      Create Independent mail list.

2.      Plan Execution of:

o   1 x monthly Endorsement/influencer

o   4 x monthly videos or posts