Job Description: Brand Manager

Position              : Brand Manager

Department        : Marketing

Location             : Cape Town

Reporting to      : Marketing Manager

Purpose of the Role

To develop the brand strategies in South Africa and optimise the A&P investment tools, ensuring a 360̊ approach to all marketing strategies, ultimately growing market share, brand desirability and image in South Africa.

KEY RESPONSIBILITIES

Business Performance

• Formulation of brand strategy and long-term growth plans to drive market share growth.
• Establishment of brand activities (trade marketing, media, new launches etc.) to drive market share growth.
• Be a custodian of the brand image in SA and must maintain brand equity and brand integrity at all times.
• Develop, communicate, and share the marketing vision within the organization to ensure the strategy is executed impeccably and timeously in the market.
• Analysis of brand strategy and performance and effect changes as needed.
• Using historical performance, accurately set and achieve annual wholesale budgets for the brands and formulate plans to drive sell-out and alleviate any sales deficits.
• Effectively set global sell out targets for the brands with the sales team.
• Effective adaption of global strategies to suit the SA market and to meet the retailer’s expectations.
• Effective and regular business reviews to ascertain challenges and opportunities.
• Together with Marketing Manager, monitor retail prices in the market to ensure the brand remains competitive, while at the same time monitoring brand ex works and forex trends and formulating strategies to manage pricing effectively.
• Together with the sales team, manage distribution and review to ensure that the brand follows international guidelines and strategy, at the same time ensuring that doors deliver ROI by reaching minimum turnover levels.
• Inventory management to ensure brand stock levels in house meet both the brand and organisational requirements, including accurate promotional forecasting.
• Brand reporting

Stakeholder engagement and management

• Build and maintain strong relationships with all stakeholders to ensure full support of the brand in the market
• Work with all stakeholders to gain maximum exposure for the brand
• Co-ordination and implementation of PR activity

Budget and Financial Management

• Management of marketing budget
• Management and analysis of A&P spend to ensure effective usage thereof and ensuring a ROI and brand profitability
• Ensuring achievement of wholesale budgets across all retailers
• Ensuring market share growth across all retailers

COMPETENCIES

• Deciding and Initiating Action
• Working with People
• Writing and Reporting
• Persuading and Influencing
• Planning and Organising
• Delivering Results & Meeting Customer Expectations
• Adapting and responding to change
• Coping with pressures and setbacks
• Analysing
• Entrepreneurial and commercial thinking

SKILLS

• Strong understanding of Brand management & Marketing concepts
• Willing and able to work on both strategy and operational subjects
• Attention to detail
• Proactivity, adaptability & flexibility
• Multitasking
• Strong interpersonal skills
• Negotiation skills
• Communication skills
• Business acumen

MINIMUM REQUIREMENTS/QUALIFICATIONS

Business/Marketing degree

5 years relevant experience in the cosmetics industry

Must have experience in building make-up and skincare brands   

Prestige Cosmetics Group is an equal employment opportunity company that is committed to diversity.