Create engaging and persuasive content that effectively communicates the brand’s message to a target audience and drives action through digital content, social media and other mediums. 

Copywriting

• Receive, discuss, and understand briefs including requirements for various mediums, core messages, and objectives.
• Write clear, persuasive, and original copy that responds to the creative brief.
• Proofread all work (checking spelling and grammar) to produce an accurate and high-quality output.
• Review copy with the senior copywriter before presenting it to the creative head of copy and the brand team with confidence.
• Respond to feedback promptly and revise, re-work, and edit content as needed.
• Work on small-scale projects or parts of large-scale projects as support to the senior copywriter or the creative head of copy.
• Timeous execution of work against scheduled deadlines. 

Creative Planning, Brainstorming and Research

• Proactively research trends and relevant references that pertain to each project and use them to develop unique, new concepts that reflect these trends.
• Participate in creative brainstorming sessions and share copy ideas with the senior copywriter before meeting with the creative head of copy.
• Attend kickstarts to understand brief specifics, timings, and deadlines.

Brand Alignment

• Receive guidance from the senior copywriter and creative h head of copy to ensure that copy reflects the tone of the brand and sub-brands.
• Gain copy direction and key insights for each project by referring to the briefs provided.

Team Commitment and Department Performance

• Work proactively and collaboratively with others.
• Participate proactively in all briefing meetings/ kickstarts.

• Bachelor's degree in a relevant field such as English, Communications, Journalism, Marketing, or Advertising.
• 2+ years copywriting experience
• A basic understanding of marketing, persuasive writing techniques and brand voice, along with strong grammar and research skills to learn industry-specific trends and the ability to work collaboratively.
• Retail and agency experience preferred 

Mr Price Group Limited is an equal opportunity employer and is committed to Employment Equity.