Vacancy Details
Employer: Mr Price Group
Job Description
Create engaging and persuasive content that effectively communicates the brand’s message to a target audience and drives action through digital content, social media and other mediums.
Responsibilities
Copywriting
- Receive, discuss, and understand briefs including requirements for various mediums, core messages, and objectives.
- Write clear, persuasive, and original copy that responds to the creative brief.
- Proofread all work (checking spelling and grammar) to produce an accurate and high-quality output.
- Review copy with the senior copywriter before presenting it to the creative head of copy and the brand team with confidence.
- Respond to feedback promptly and revise, re-work, and edit content as needed.
- Work on small-scale projects or parts of large-scale projects as support to the senior copywriter or the creative head of copy.
- Timeous execution of work against scheduled deadlines.
Creative Planning, Brainstorming and Research
- Proactively research trends and relevant references that pertain to each project and use them to develop unique, new concepts that reflect these trends.
- Participate in creative brainstorming sessions and share copy ideas with the senior copywriter before meeting with the creative head of copy.
- Attend kickstarts to understand brief specifics, timings, and deadlines.
Brand Alignment
- Receive guidance from the senior copywriter and creative h head of copy to ensure that copy reflects the tone of the brand and sub-brands.
- Gain copy direction and key insights for each project by referring to the briefs provided.
Team Commitment and Department Performance
- Work proactively and collaboratively with others.
- Participate proactively in all briefing meetings/ kickstarts.
Qualifications
- Bachelor's degree in a relevant field such as English, Communications, Journalism, Marketing, or Advertising.
- 2+ years copywriting experience
- A basic understanding of marketing, persuasive writing techniques and brand voice, along with strong grammar and research skills to learn industry-specific trends and the ability to work collaboratively.
- Retail and agency experience preferred
Mr Price Group Limited is an equal opportunity employer and is committed to Employment Equity.
Required Skills
- Copywriting: 2 to 3 years
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About Mr Price Group
The Mr Price Group is a cash based, omni-channel, fashion-value retailer. We employ over 15 000 people with over 1000 stores in Sub Saharan Africa and a few other African countries. The Group consists of six trading divisions – Mr Price, Mr Price Home , Mr Price Sport, MILADYS, Sheet Street and Mr Price Money.
Our company’s success is based on its people while its core values – PASSION, VALUE & PARTNERSHIP – set us apart as an employer of choice. We hire for attitude and train for skill - so, what does that mean for you? It means that if you're passionate and you have a great attitude, then you're one step closer to joining our family.
We're a company made up of free-thinkers, doers, makers, creators, crafters, art lovers, tech heads, planners, disruptors, wordsmiths, number crunchers, pun enthusiasts, engineers, left and right-brainers, award winners ... you get the picture. We take our work seriously. But ourselves? Not so much
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