Copywriter

Durban
Salary: R1 111.00 Per Month
Job Type: Permanent
Sectors: Clothing
Benefits: Medical Aid Pension Parking Maternity Leave
Reference: 2232330
Employment Equity Position

Apply before Jan 07 2025 | 46 Days left

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Vacancy Details

Employer: Mr Price Group

Job Description

Create engaging and persuasive content that effectively communicates the brand’s message to a target audience and drives action through digital content, social media and other mediums.

Responsibilities

Copywriting

Receive, discuss, and understand briefs including requirements for various mediums, core messages, and objectives.
Write clear, persuasive, and original copy that responds to the creative brief.
Proofread all work (checking spelling and grammar) to produce an accurate and high-quality output.
Review copy with the senior copywriter before presenting it to the creative head of copy and the brand team with confidence.
Respond to feedback promptly and revise, re-work, and edit content as needed.
Work on small-scale projects or parts of large-scale projects as support to the senior copywriter or the creative head of copy.
Timeous execution of work against scheduled deadlines.

Creative Planning, Brainstorming and Research

Proactively research trends and relevant references that pertain to each project and use them to develop unique, new concepts that reflect these trends.
Participate in creative brainstorming sessions and share copy ideas with the senior copywriter before meeting with the creative head of copy.
Attend kickstarts to understand brief specifics, timings, and deadlines.

Brand Alignment

Receive guidance from the senior copywriter and creative h head of copy to ensure that copy reflects the tone of the brand and sub-brands.
Gain copy direction and key insights for each project by referring to the briefs provided.

Team Commitment and Department Performance

Work proactively and collaboratively with others.
Participate proactively in all briefing meetings/ kickstarts.

Qualifications

Bachelor's degree in a relevant field such as English, Communications, Journalism, Marketing, or Advertising.
2+ years copywriting experience
A basic understanding of marketing, persuasive writing techniques and brand voice, along with strong grammar and research skills to learn industry-specific trends and the ability to work collaboratively.
Retail and agency experience preferred

Mr Price Group Limited is an equal opportunity employer and is committed to Employment Equity.

Required Skills

Copywriting: 2 to 3 years

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About Mr Price Group

The Mr Price Group is a cash based, omni-channel, fashion-value retailer. We employ over 15 000 people with over 1000 stores in Sub Saharan Africa and a few other African countries. The Group consists of six trading divisions – Mr Price, Mr Price Home , Mr Price Sport, MILADYS, Sheet Street and Mr Price Money.

Our company’s success is based on its people while its core values – PASSION, VALUE & PARTNERSHIP – set us apart as an employer of choice. We hire for attitude and train for skill - so, what does that mean for you? It means that if you're passionate and you have a great attitude, then you're one step closer to joining our family.

We're a company made up of free-thinkers, doers, makers, creators, crafters, art lovers, tech heads, planners, disruptors, wordsmiths, number crunchers, pun enthusiasts, engineers, left and right-brainers, award winners ... you get the picture. We take our work seriously. But ourselves? Not so much