What does a Senior Copywriter do? They create engaging and persuasive content that effectively communicates the brand’s message to a target audience and drives action through digital content, social media and other mediums. 

Copywriting

o   Receive, discuss, and understand briefs including requirements, core messages, and objectives.

o   Develop new concepts and transform these ideas into copy for various marketing mediums.

o   Determine target audience appeal by understanding current trends for each creative brief.

o   Write copy for small to large-scale projects as well as manage multiple projects simultaneously.

o   Proofread all work (checking spelling and grammar) to produce an accurate and high-quality output.

o   Present copy to the creative head of copy for review before presenting it to the brand team with confidence.

o   Respond to feedback promptly and revise, re-work, and edit content as needed.

o   Review all copywriters’ work before presenting it to the creative head of copy.

o   Timeous execution of work against scheduled deadlines

Creative Planning, Brainstorming and Research

o   Research overall target audience language and style which captures current trends to determine relevant references that pertain to each brief.

o   Participate in creative brainstorming sessions and explore visual and copy ideas with the creative team.

o   Attend kickstarts to understand brief specifics, timings, and deadlines.

o   Work collaboratively with the creative, production, and brand team on relevant projects.

Brand Alignment

o   Receive guidance and direction from the creative head of copy on brand and sub-brand characteristics.

o   Ensure that all copy maintains a consistent brand voice and tone across all touchpoints.

o   Gain insights from the brand team for creative briefs.

Team Commitment and Department Performance

o   Work closely with the creative head of copy as a support to ensure that copy aligns with business objectives.

o   Work proactively and collaboratively with a multi-disciplined team and provide support to the copywriting team and freelancers.

o   Participate proactively in all kickstarts/ briefing meetings.

Leadership

o   Manage and drive the team by setting clear and transparent expectations, to exhibit the culture and values of the business and achieve / exceed KPIs.                            

o   Identify and drive training needs, coaching and development with a key focus on talent management, performance management and succession planning.

o   Create a team culture that is responsive and professional when meeting deadlines and providing a business focused service to internal/external customers.

·       Bachelor's degree in a relevant field such as English, Communications, Journalism, Marketing, or Advertising

·       4+ years copywriting experience (preferably for an agency or retailer)