Company Overview

COFI, a cosmopolitan dining and upmarket lounge, is hiring! We are seeking an experienced Digital Marketing Specialist to be based at our Rosebank office. As a well-established company embarking on growth through franchising, CoFi offers a dynamic, positive work environment where you’ll be entrusted to perform your role independently. We are a group of diverse, high-performance-driven people who hit the ground running, value our team members, and strive for excellence.

Objective: 

We're seeking an experienced Digital Marketing Specialist to develop, implement, and manage our digital marketing strategies across various channels. The ideal candidate should have a strong understanding of digital media, excellent analytical skills, and the ability to work collaboratively with cross-functional teams.

Key Responsibilities: 

Strategy and Planning

-          Develop and execute comprehensive digital marketing strategies aligned with business objectives.

-          Conduct market research, analyze industry trends, and recommend innovative solutions.

-          Set performance goals, metrics, and benchmarks for digital campaigns.

Digital Channel Marketing

-          Manage and optimize website, social media, email, mobile, and other digital channels.

-          Develop and implement content marketing strategies.

-          Oversee search engine optimization (SEO) and search engine marketing (SEM).

Advertising and Media Buying

-          Plan, execute, and optimize digital advertising campaigns (e.g.,   Google Ads, Facebook Ads).

-          Manage media budgets, negotiate with vendors, and ensure ROI.

-          Develop and maintain relationships with media partners.

Analytics and Reporting

-          Track, analyze, and report on digital campaign performance using tools like Google Analytics.

-          Provide insights and recommendations to improve campaign effectiveness.

-          Develop and maintain dashboards for real-time performance monitoring.

Teamwork Collaboration

-          Work closely with sales, store management, and development teams   to ensure cohesive campaigns and align strategies