Key Responsibilities:

Omnichannel Experience Architect:

Define and implement a 360° luxury consumer journey strategy across all online and offline touchpoints, ensuring a cohesive and elevated brand experience.
Frame each touchpoint ( media, CRM, retail, online platforms, advocacy & influence) to optimize consumer engagement, maximize ROI, and drive conversion.
Lead the development and execution of global marketing campaigns across various channels, ensuring consistent brand messaging while adapting to local nuances and consumer preferences.
Adapt global and zone strategic frame for consumer online and offline engagement strategies to the local market, personalizing experiences for maximum impact.


Data-Driven Performance & Measurement:

Establish a robust data framework with common KPIs to rigorously track and measure omnichannel marketing performance.
Leverage data and analytics to gain deep consumer insights, understand campaign effectiveness, personalize marketing efforts, and continuously refine strategies for optimal results.


Retail Excellence & Shoppercentricity:

Champion retail excellence by framing and guiding exceptional shopper experiences both online and offline.
Partner closely with retail teams to ensure brand consistency, elevate the point of sale, and create memorable interactions that drive consumer lifetime value.


Innovation & Digital Transformation:

Spearhead the adoption of innovative marketing technologies and digital platforms to reach target audiences effectively.
Explore and experiment with emerging channels and trends, such as influencer marketing, social commerce, and immersive brand experiences (AR/VR).


Brand Storytelling & Equity Building:

Craft compelling brand narratives that resonate with consumers on an emotional level, fostering strong brand affinity and loyalty.
Cultivate an environment of creativity and innovation with marketing teams, driving the development of disruptive services, and campaigns.