Sales Executive for Commercial Department

Our client is a provider of professional food service equipment. They are based in Cape Town, and they are looking for a dynamic Sales Executive to join their sales team in the commercial department.

Key requirements and attributes:

1. Industry Experience:

The ideal candidate must have extensive experience in the Food & Beverage Equipment Industry or Catering Equipment Industry. They should possess a comprehensive understanding of how the industry operates, as well as familiarity with market trends and customer needs.

2. Product Knowledge:

A deep understanding of the following core categories of commercial kitchen equipment is essential:

• Soft Serve Machines: Must be knowledgeable about various soft serve machine brands and their technical operations, with a focus on service and maintenance requirements.


• Fryers: Experience with different fryer types (e.g., electric, gas, infrared) and familiarity with brands such as Pitco, Frymaster, Henny Penny, Vulcan, etc.


• Refrigeration & Ice Machines: Understanding of commercial refrigeration solutions and ice machines, including technical specifications, energy efficiency, and compliance standards.


• Ovens: Expertise in various commercial oven types, including convection, combi, and bakery ovens.


• General Commercial Kitchen Equipment: Comprehensive knowledge of other essential kitchen equipment like grills, broilers, mixers, and prep equipment.

3. Sales Experience & Relationship Building:

• Proven Sales Track Record: The candidate must have demonstrated success in sales within this industry, preferably with a portfolio of strong client relationships.


• Customer Relationship Management: We are looking for someone skilled in building long-term relationships with clients, with a focus on understanding customer needs and providing solutions that lead to satisfaction and retention.


• Account Management: Experience in managing both dealer relationships and direct customer accounts, ensuring consistent follow-ups and effective post-sale support.

4. Key Attributes:

• Driven & Passionate: The candidate must show a strong drive to succeed, demonstrating passion for the products and services they sell. They should be self-motivated and committed to meeting targets and contributing to the company’s growth.


• Pressure Handling: Given the fast-paced nature of our business, the candidate must be able to thrive under pressure, efficiently managing their time and workload.


• Customer-Centric Approach: A strong focus on servicing the customer’s needs and addressing their concerns promptly, ensuring they receive top-notch after-sales service.


• Collaborative & Team-Oriented: Willingness to collaborate with internal teams, including technical support and product teams, to ensure seamless customer experiences.

5. Additional Considerations:

• Technical Acumen: While not mandatory, a technical background in servicing or troubleshooting food and beverage equipment would be advantageous.


• Geographic Flexibility: Ideally, the candidate should be open to traveling within the region to meet with clients and manage accounts as required.


• Reporting & Analytics: Ability to maintain and report on sales performance, customer satisfaction, and market trends to ensure ongoing improvements in sales strategy.


• Comfortable with e-commerce platforms

6. Computer Literacy:

• Excel Skills: Ability to create and analyze spreadsheets, use formulas, and generate reports to support sales data analysis.


• CRM Software Experience: Familiarity with customer relationship management software to manage leads, track customer interactions, and optimize sales processes.


• Data Analysis Competency: Basic knowledge of data analysis tools to interpret data, create insights, and inform sales strategies.


• Microsoft Teams and OneDrive: Proficient in collaboration and file-sharing tools to facilitate team communication and remote work efficiency.


• Microsoft Office Suite: Strong command of Word, PowerPoint, and Outlook for documentation, presentations, and email communication.


• Familiarity with AI Platforms: Exposure to AI tools for content generation, customer service support, or sales automation, enhancing overall productivity.