Position                     : Digital Marketing & PR Specialist

Department               : Marketing – Sol de Janeiro

Location                    : Cape Town

Reporting to             : Marketing Manager

Purpose of the Role

To create, plan, secure, negotiate, maximize and execute extensive PR and Digital initiatives in-line with the marketing strategy of the brand, within budget and always strictly adhering to brand guidelines to increase market share and grow the brand in South Africa.

KEY RESPONSIBILITIES

PR Business Performance

• Conceptualise and create a strategic PR and Communication strategy for the brand in collaboration with the Marketing Manager, always adhering to international brand image and guidelines.
• Source, create and sustain strategic and effective media partnerships and/or relations that actively track positive exposure of the brand in the South African media within the print and online channel.
• The efficient collation, accurate updating and engaging reporting of all media features and landscape information on a monthly basis.
• The efficient collation, accurate updating and engaging reporting of all relevant competitor activity within the media at large on a monthly basis.
• Understand parameters of the brand’s A&P allocation to PR and manage PR initiatives within the specified budget.
• Ensure accurate and timeous reporting of all spend within the budgets.
• Re-evaluate and improve the PR and Communication strategies timeously to ensure maximization of features and broadcasting.
• Maintain and develop strong relationships with relevant media, agencies and influencers.
• Oversee the development of the Influencer Strategy as required.
• Negotiate and coordinate feature stories linking the brand heritage to new launches and their creators.
• Liaise with the brand principal on a monthly basis/as required for all day to day activities (for example - new launches, quotes, interviews with spokespeople etc).
• Create strategic and creative plans for seasonal initiatives.
• Organise press trips with pre-negotiated titles to secure event and topic coverage.
• Pitch shoot ideas and coordinate details based on social listening and marketing priorities.
• Work closely with the team in order to maintain synergy and support on all key launches.
• Support in-store and external launches/events when appropriate.
• Oversee and manage PR agencies as required

Digital Marketing Business Performance

• Support the development of the market’s digital strategy with the Marketing Manager, build the operational plan and ensure successful execution, leveraging retailer partnerships, in-house digital resources and brand experts.
• Drive synergy and 360-focus to ensure a holistic approach to digital.
• Ensure a consistent and cohesive presence of the brand across all retailer digital platforms – aligned with brand expectations.
• Be the link between the brand’s digital team and the local partners.
• Plan and implement all brand-level digital campaigns.
• Management of E-Retail
  • Manage all E-Retail activities
  • Manage all E-Retailers website updates and campaign launches
  • Manage communication with E-Retailers on animations (emails, social media, etc.) based on brand guidelines, and ensure close collaboration with the brand principal.
  • Brief brand principal e-Retail team on visuals needed
  • Produce weekly updates and monthly sales report
  • Organise regular test purchases
  • Monitor E-Retailer activities and competition (social media)
  • Link with Legal on Grey Market
  • Evaluate and Implement (where relevant) best practices from the global brand team
  • Ensure approval of retailer’s emails and website features
  • Ensure communication and buy-in of Digital updates/plans with all relevant stakeholders (internal and external)

Market/Region Intelligence

• Conduct regular environmental scans of competitor activities.
• Ensure monthly communications to highlight trends and opportunities in the market.
• Manage and implement best practices to continuously improve brand performance.
• Provide competitor feedback to relevant stakeholders to ensure relevant insights are considered to develop marketing strategies and activities.
• Ensure relevant reporting with insights and actions to various stakeholders as required.

Stakeholder Management and Engagement

• Build and maintain strong relationships with all stakeholders (internal and external) to ensure full support of the brand in the market.
• Work with all stakeholders to gain maximum exposure for the brand.
• Ensure optimal relationships with all e-retail partners.

Leadership and Culture

• Manage own personal development through your PDP (Personal Development Plan). Request training and feedback on performance at least once a month and strive to improve based on these interventions.
• Adhere to the company's values.
• Be an active participant in all culture initiatives and activities.
• Take responsibility for all issues facing the department, work as a team and mentor/coach new team members as required.
• Communicate with your line manager regularly and make recommendations on improving efficiencies and effectiveness in the department.
• Contribute positively to create a harmonious working environment for all team members.

COMPETENCIES

• Creative thinking
• Presenting and Communication
• Formulating strategies and concepts
• Delivering results and meeting customer expectations
• Adapting and Responding to Change
• Persuading and influencing
• Analysing
• Planning and organising
• Leadership
• Problem-solving

SKILLS

• Strong understanding of Brand Management, PR and Digital Marketing concepts
• Willing and able to work on both strategy and operational subjects
• Attention to detail
• Proactivity, adaptability & flexibility
• Pro-active problem-solving
• Strong interpersonal skills
• Negotiation skills
• Communication skills
• Business/Commercial acumen
• Stakeholder management

MINIMUM REQUIREMENTS/QUALIFICATIONS

Business/Marketing degree

5 years relevant experience across PR and Digital Marketing in the cosmetics/luxury brands industry

Strong knowledge and experience on working with social media channels and e-retailers

Experience working with paid online campaigns e.g. Google, META is advantageous

Excellent interpersonal skills, able to build strong relationships with internal and external stakeholders.

Analytical mindset, with the ability to interpret data and derive actionable insights.