- Sandton
- Salary: Market Related
- Job Type: Permanent
- Sectors: Retail Management
- Reference: 110422
Vacancy Details
Employer: Pepkor Lifestyle
Location: Johannesburg, South Africa
Department: Advertising
Reports To: Advertising Manager
Brands: Incredible, HiFi Corp, Bradlows, Russells, Rochester, Sleepmasters
About Us:
We are a leading retail group representing six dynamic brands, each with its unique identity and a strong presence in the tech, appliance, and furniture markets.
As we continue to grow, we’re looking for a visionary Content Specialist (Creative Lead) to join our team with a focus on our creative efforts across our brands, ensuring that our campaigns are not only impactful but also resonate with our diverse customer needs.
Role Overview:
As a Content Specialist, you will be the creative driving force behind our brands, responsible for overseeing and elevating all creative outputs. With a keen eye for detail and a deep understanding of brand identity, you’ll ensure that all visuals, messaging, and designs align with each brand’s CI and tonality. This role is ideal for a creative professional with a passion for storytelling, who can bring fresh ideas to life, leverage AI tools for content creation, and lead the creative direction across our advertising and marketing channels.
Key Responsibilities:
- Creative Direction: Lead the creative vision for all campaigns, ensuring that the visual and tonal elements align with each brand’s identity and resonate with target audiences.
- Content Creation: Research, write, and edit content for various platforms, including blog posts, social media channels, website content, email campaigns, and press releases.
- AI Integration: Utilize AI-powered tools to enhance content creation, including AI-driven copywriting, image generation, and data analysis to optimize creative outputs.
- Quality Control: Review and approve creative assets, ensuring that all outputs meet brand standards and adhere to CI guidelines.
- Collaborative Ideation: Work closely with Brand Managers, the Advertising Manager, and the studio team to brainstorm and develop innovative campaign concepts that drive brand engagement.
- Content Strategy: Collaborate with the marketing team to develop and refine content strategies that align with brand goals and target audiences.
- Performance Analysis: Monitor and analyze the performance of content across platforms to make data-driven decisions for future campaigns.
- Brand Consistency: Maintain consistency in messaging and visuals across all touchpoints, ensuring a cohesive brand experience.
Key Requirements:
- Experience: 5+ years in a creative leadership role, such as Art Director, Senior Designer, or Creative Lead, ideally within retail, tech, or lifestyle brands.
- Education: Degree or diploma in Graphic Design, Visual Communication, Marketing, Journalism, or related fields.
- Creative Expertise: Proven ability to translate brand identities into compelling creative concepts and execute them across multiple platforms.
- Proficiency with AI Tools: Demonstrated experience using AI tools for content creation, such as AI-driven copywriting platforms and image generation tools.
- Strong Portfolio: A portfolio showcasing a range of creative work, from large-scale campaigns to digital and social media assets.
- Communication Skills: Excellent verbal and written communication skills, with the ability to articulate creative concepts clearly to stakeholders.
- Team Player: Collaborative mindset with the ability to work effectively with cross-functional teams, including marketing, merchandise, and studio teams.
Why Join Us?
- Be a part of a fast-paced, dynamic team that values creativity and innovation.
- Opportunity to shape the creative direction of six well-established brands in the tech, appliance, and furniture sectors.
- Collaborative work environment that encourages new ideas and approaches.
- Competitive salary package with benefits.
3 people have applied for this job. 70 people have viewed this job.
About Pepkor Lifestyle
Pepkor Lifestyle gives value-conscious mass-market customers the opportunity and means to create a comfortable lifestyle, transforming houses into homes.
Value lifestyle product offering
The Pepkor Lifestyle brands provide quality, value-for-money furniture, appliances and household goods from well-known international brands to locally manufactured household names. Products cover all aspects of life, from leisure for families to small office requirements for entrepreneurs.
Join our team and be part of our exciting journey as we continue to transform homes and enrich the lives of our customers and employees.
"Talent wins games, but teamwork and intelligence wins championships" -
Michael Jordan
More Jobs at Pepkor Lifestyle
Copywriter
- Sandton
- Job Type: Permanent
- Posted 23 Oct 2024 | 6 Days left
Branch Manager
- KwaZulu-Natal
- Job Type: Permanent
- Posted 23 Oct 2024 | 6 Days left
FTC - Salesperson
- Mpumalanga
- Job Type: Contract
- Posted 23 Oct 2024 | 6 Days left
Salesman 2IC
- KwaZulu-Natal
- Job Type: Permanent
- Posted 22 Oct 2024 | 6 Days left