Job Summary

Successfully support the establishment of e-commerce project for company and grow online sales capability through a new e-commerce channel
Effectively support cross-functional project to launch new e-commerce channel
Manage and optimise all online sales channels, including owned and partner platforms
Connect e-commerce to existing digital ecosystem and optimise for sales
Establish consumer data marketing capability
Manage all CRM / direct marketing communication
Proactively monitor and optimise ecosystem and accurately report to business using data insights

 
Key Duties/Responsibilities:

Collaborate on developing e-commerce roadmap and marketing plan to support business objectives and sales goals across business units
Collaborate across functions and within Marketing to effectively integrate e-commerce into digital ecosystem and activities
Collaborate with Product Marketing and Digital Marketing Specialists to ensure alignment with business unit priorities
Proactively manage online sales touchpoints including owned and partner sites
Manage e-commerce digital assets and content effectively for all products
Syndicate relevant e-commerce assets for retail partners
Analyse data and performance of e-commerce ecosystem to draw performance insights, identify gaps and suggest improvements
Online customer journey mapping and orchestration
Manage online customer journey optimising for sales, including:
Lead generation for both B2C and B2B products
Conversion on owned e-commerce channel and that of retail partners
Proactively find new digital ways to generate online sales
Develop CRM marketing plan to support business objectives and goals across business units
Manage all CRM / direct communication deployment, measurement and reporting
Implement CRM campaigns to engage, retain, upsell and recruit prospects
Execute campaigns using different communication tools including e-mail, sms, push notifications etc.
Database management of Personal Identifiable Information (PII)
Increase data collection across all touchpoints
Ensure data is clean and managed in compliance with local legislation and global policy
Implementation of global CRM tools to utilise, manage and optimise CRM data for marketing campaigns
Segment data into audiences and enhance and refresh data constantly
Execute campaigns using different communication tools to target and interact with our database (including e-mail, newsletter, sms, push notifications, what’s app business etc.)
Proactively optimise all activities towards KPIs
Liaise and manage vendors effectively to ensure efficient operation
Develop best practice cases based on campaign implementation
Weekly reporting to the marketing and subsidiary head

 
Operational responsibilities:

Marketing budget management and vendor registration, including managing Purchase Orders, Invoicing etc.
Monthly management and updating of direct marketing budget and plans
Uploading plans, CE’s, PO’s, invoices, vouchers, process payment once proof of work received.
Develop briefs for digital agencies and web administration services