- Hibiscus Coast
- Salary: R40 000.00 Per Month (Negotiable)
- Job Type: Permanent
- Sectors: Advertising FMCG Marketing
- Reference: copy-62/24
Vacancy Details
Employer: Top Recruitment
The Marketing Manager will be responsible for developing and executing the overall marketing strategy with a focus on content creation, digital and offline advertising, and corporate identity. The successful candidate will play a pivotal role in enhancing brand awareness, driving engagement, and supporting sales growth through targeted marketing initiatives across all channels.
KEY RESPONSIBILITIES
Marketing Strategy & Planning
1. Develop and implement comprehensive marketing strategies to align with business goals and drive sales.
2. Collaborate with senior management to ensure marketing plans support both retail and wholesale objectives.
3. Manage the marketing budget and allocate resources for maximum impact and ROI.
Content Creation & Management
1. Oversee the creation of high-quality, engaging content for digital platforms, social media, email campaigns, and print materials.
2. Develop content calendars and manage internal/external resources (copywriters, designers, videographers) to produce compelling marketing assets.
3. Ensure all content reflects the company’s brand identity, values, and messaging.
Corporate Identity & Brand Management
1. Lead initiatives to enhance and maintain the company’s corporate identity and ensure consistent use of branding across all channels.
2. Ensure all marketing collateral, from packaging to advertisements, adheres to corporate branding guidelines.
3. Drive brand consistency and ensure that messaging is aligned with the company’s mission and vision.
Digital Advertising & Campaigns
1. Lead the development of digital marketing campaigns, including paid search (SEO/SEM), display advertising, email marketing, and social media marketing.
2. Monitor and optimise digital advertising performance using analytics tools, adjusting strategies to improve engagement, traffic, and conversions.
3. Manage relationships with digital marketing agencies, ensuring that campaigns are cost-effective and reach target audiences.
Offline Advertising & Promotions
1. Plan and execute offline marketing campaigns, including print, radio, outdoor advertising, and in-store promotions.
2. Collaborate with retail partners to develop and implement point-of-sale materials, brochures, posters, and other promotional materials.
3. Coordinate marketing events, product launches, and in-store activations to drive brand visibility and customer engagement.
Customer Insights & Data Analytics
1. Leverage market research and customer data to refine marketing strategies and create targeted campaigns that resonate with specific audiences.
2. Analyse campaign performance data and provide actionable insights to continuously improve marketing initiatives.
Team Management & Leadership
1. Manage and mentor the marketing team, fostering a culture of creativity, collaboration, and high performance.
2. Ensure the marketing team meets KPIs and project deadlines while maintaining a focus on innovation and quality.
Stakeholder & Vendor Management
1. Collaborate with cross-functional teams, including sales, operations, and product development, to ensure alignment with business objectives.
2. Build and manage relationships with external vendors, agencies, and media outlets to support marketing initiatives.
Required Skills
- Marketing Manager: 5 to 6 years
Candidate Requirements
REQUIREMENTS
1. Degree in Marketing, Business Administration, Communications (or related field)
2. 5+ years of marketing experience, ideally within the FMCG industry.
3. Strong experience in content creation, corporate branding, digital advertising, and offline campaigns.
4. Demonstrated success in managing digital and traditional marketing initiatives from concept to execution.
5. Proven ability to manage marketing budgets and analyse performance data to optimize spend.
REQUIRED SKILLS & COMPETENCIES
1. Content Development: Expertise in creating and managing engaging content across multiple formats (written, visual, video).
2. Branding & Corporate Identity: Strong understanding of corporate identity and brand management.
3. Digital Marketing: In-depth knowledge of SEO/SEM, PPC, social media advertising, and other digital marketing tools.
4. Offline Marketing: Experience with traditional advertising platforms, including print, radio, and in-store promotions.
5. Leadership & Teamwork: Proven ability to lead a team and collaborate across departments.
6. Analytical Thinking: Strong analytical skills with a focus on campaign performance, customer insights, and ROI analysis.
7. Project Management: Excellent organizational skills, able to manage multiple projects and meet tight deadlines.
8 people have applied for this job. 214 people have viewed this job.
About Top Recruitment
Making the right hire is no longer purely a case of matching someone with a technical specification and job description. It is increasingly leaning towards finding someone with the same cultural aspirations, the same approach to work as the employer company and someone who can add value not only to a job but also to the development of a company’s personality.
Top Recruitment is a South African based Recruitment Agency, who has had a history of supporting clients in and around Southern Africa since 2017. Through our unique search approach and conscientious work ethic, we are able to provide the best possible solutions for any staffing challenge. We are owner managed with 20 years hands on experience in the recruitment field. We provide customized recruitment solutions for multi-nationals, SMEs and individual job seekers whilst taking into consideration personal needs and resources. “Whether you are an employer or an employee – we place you first!”
Similar Jobs
Growth Hacker
- Western Cape
- Job Type: Permanent
- Posted 23 Sep 2024 | 36 Days left
Social Media Marketing Intern
- Pretoria
- Job Type: Permanent
- Posted 17 Sep 2024 | 30 Days left
Social Media Marketing Intern
- East Rand
- Job Type: Permanent
- Posted 17 Sep 2024 | 30 Days left
Social Media Marketing Intern
- Cape Town
- Job Type: Permanent
- Posted 17 Sep 2024 | 30 Days left
More Jobs at Top Recruitment
Hospitality Manager
- KZN Midlands
- Job Type: Permanent
- Posted 09 Oct 2024 | 52 Days left
Plant Engineer
- KZN Midlands
- Job Type: Permanent
- Posted 07 Oct 2024 | 50 Days left
Plant Engineer
- Pietermaritzburg
- Job Type: Permanent
- Posted 07 Oct 2024 | 50 Days left
Deceased Estates Administrator
- KZN Midlands
- Job Type: Permanent
- Posted 04 Oct 2024 | 47 Days left