Digital Marketing Specialist

Introduction
A leading educational technology company in Brooklyn is on the lookout for a passionate Digital Marketing Specialist to join their growing team.

Job Purpose
In this role, you will work closely with the Digital Marketing Manager to develop and execute digital marketing campaigns across various channels. You will also assist in analysing campaign performance, creating content, and managing social media channels. This position requires a strategic mindset, exceptional communication skills, and a willingness to learn and adapt on the job. 

· Collaborate in creating and updating marketing event calendars in a timely and efficient manner.

· Identify and track relevant performance indicators to ensure alignment with company goals and recommend improvement opportunities.

· Develop and implement marketing communications materials (videos, newsletters, digital tools, social media content, etc.).

· Stay up to date with shifting industry trends, client demographics, expectations, and key stakeholders’ requirements.

· Design and build responsive websites for clients in various industries.

· Collaborate with the Sales department to drive business growth, including cross-selling or upselling existing products to current clients.

Minimum Education (Essential):

· Bachelor’s degree in Digital Marketing, or related field

Minimum Applicable Experience (Years):

· 1+ years of experience in Digital Marketing or a related field

Required Nature of Experience:
– Basic understanding of SEO, PPC, social media, email marketing, and other digital marketing channels
– Experience with content creation and copywriting
– Strong analytical skills and ability to analyze campaign data and performance
– Exceptional verbal and written communication skills
– Familiarity with CRM tools such as HubSpot
– Strong Microsoft Office knowledge
– Ability to work in a fast-paced environment and work on multiple projects simultaneously
– Excellent time-management and multitasking capabilities
– Ability to work independently with minimal supervision
– Campaign Management abilities
– Graphic Design skills

Characteristic Requirements:
• Extroverted
• Highly motivated
• Assertive
• High energy levels
• Innovative & Proactive
• Willing to work with a team

Responsibilities:
– Collaborate with the digital marketing team to develop and execute digital marketing campaigns
– Create and manage content for social media, email marketing, and other digital channels for clients
– Assist in analyzing campaign performance and creating reports on campaign effectiveness
– Research and stay up-to-date on industry trends and emerging digital marketing technologies
– Conduct market research and competitor analysis to inform campaign strategy
– Assist in managing paid digital advertising campaigns across various channels
– Participate in brainstorming and planning sessions for new marketing initiatives
– Collaborate with cross-functional teams to ensure campaigns are executed on time and on budget
– Collaborate with the Sales department to drive business growth by cross-selling or upselling existing products to current clients.

Tools and technologies you will utilize in this role:

– Google Analytics

– Google Ads

– Social media management platforms such as Hootsuite or Metricool

– Email marketing platforms such as Mailchimp or ActiveCampaign

– CRM platforms such as Hubspot

– Content management systems such as WordPress

– Adobe Creative Suite

– Canva

– Basic HTML and CSS

– WordPress

Remuneration:

· Market-related