- Johannesburg
- Salary: R20 000.00 - R25 000.00 Per Month
- Job Type: Permanent
- Sectors: Marketing
- Reference: GTG001440/NB
Vacancy Details
Employer: Carlysle Human Capital
We are seeking a results-driven Marketing Coordinator to enhance our marketing efforts and drive growth for our lending business.
The ideal candidate will possess proven experience in executing successful marketing strategies in a B2B context.
Marketing Ethos
Marketing efforts are based on strategy, research, deliberate segmentation & targeting, constant refinement, and no hard sales. This means that the marketing department requires an individual who is a critical thinker with technical empathy and is techno-savvy, as company uses numerous marketing platforms and software tools.
Job Description
As a Marketing Coordinator, you will be responsible for creating and implementing marketing strategies and plans. The role will include, but is not limited to:
Marketing Ethos
Marketing efforts are based on strategy, research, deliberate segmentation & targeting, constant refinement, and no hard sales. This means that the marketing department requires an individual who is a critical thinker with technical empathy and is techno-savvy, as company uses numerous marketing platforms and software tools.
Job Description
As a Marketing Coordinator, you will be responsible for creating and implementing marketing strategies and plans. The role will include, but is not limited to:
- Develop and execute comprehensive marketing plans to improve the acquisition of qualified customers that meet our criteria.
- Utilize the CRM database to convert previous customer inquiries into qualified prospects through targeted marketing campaigns.
- Collaborate with the portfolio team to align marketing strategies with business objectives and sales targets.
- Drive go-to-market efforts of tailored products.
- Manage online marketing initiatives, including website content, SEO, SEM, and online advertising campaigns.
- Oversee social media marketing efforts to engage with our target audience and drive brand awareness.
- Utilize Google Ads and other online advertising platforms to reach potential customers effectively.
- Analyze marketing performance metrics and KPIs to measure the effectiveness of campaigns and optimize strategies accordingly.
- Coordinate and attend events, including programs and third-party hosted gatherings.
- Manage internal communications.
- Bachelor's degree in Marketing, Business Administration, Politics, Philosophy, and Economics (PPE), or a related field.
- Minimum of 2 years of experience in marketing, with a focus on B2B marketing.
- Strong analytical skills with the ability to interpret data and make data-driven decisions.
- Content writing skills.
- Experience with Google Analytics, CRM software systems, and WordPress themes.
- Proficiency or ability and willingness to learn various marketing platforms and software tools.
- Excellent communication and interpersonal skills, with the ability to effectively collaborate with cross-functional teams.
- Someone who is happy to work alone but also comfortable in a team.
- Curiosity with a constant holistic learning mindset.
- Problem solver with initiative and responsibility.
- Ability to manage priorities effectively.
- Self-aware with an eye for detail.
- Techno-savvy and a team player.
- Someone who wants to contribute to building South Africa.
- Empathetic to the struggles of entrepreneurs and SMEs.
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About Carlysle Human Capital
Carlysle was established in 2003 to facilitate and assist clients with the challenges of bridging the gap between the operational objectives and resource requirements of a dynamic business.
Our approach is to combine the efficiency and experience found in large organizations with the rigorous methodological understanding of entrepreneurship and creativity generally found in smaller businesses.
As a proudly South African, Level 2 BBBEE rated Company; we offer professional services in selected Information and Communication Technology and Engineering and Technical sector.
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