Performance Marketing Analyst

Paarl
Salary: Market Related
Job Type: Permanent
Sectors: Marketing Media
Reference: 9776

Apply before Nov 30 2024 | 10 Days left

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Vacancy Details

Employer: Exceed Human Resource Consultants

Take ownership of the online store’s presence and performance across paid search, programmatic display and paid social channels
Work with marketing & creative teams to drive content creation for paid media channels
Fully manage campaigns on relevant self-service paid media channels and guide strategy in areas where media buying is required
Effectively utilise the digital marketing budget, in line with marketing goals
Implement and manage a testing framework to launch and measure campaign experiments
Evaluate emerging technologies and channels and provide thought leadership in your field
Conduct keyword research for ongoing optimisation of search campaigns
Responsible for tracking, analysing & reporting on the performance of digital marketing activities
Understand and interpret reporting results to draw meaningful conclusions from data and translate them into recommendations for future efforts
Assist with market research to analyse the competitive landscape, determine brand perceptions and identify new marketing opportunities
Provide actionable market and customer insights to address key strategic goals
This role requires strong analytical skills to identify optimisation opportunities and the ability to develop and execute a testing and optimisation plan
Evaluate customers’ online behaviour and provide insights and recommendations to improve website performance & the overall online shopping experience
Function as an important member of the team by supporting UX and CRO strategies with audience-centric recommendations for improving performance
Support strategy, execution, and measurement of A/B tests and CRO experiments alongside the ecommerce marketing team
Work with content creators to optimise landing pages, website calls-to-action (CTAs) and lead-generation forms

Candidate Requirements

Demonstrable experience as a paid media specialist
Track record of producing data-driven insights and recommendations to achieve marketing goals
Experience using GA4, GTM, Google Ads, Meta Ad Manager, TikTok ads
Good working knowledge of data analysis and visualisation (preferably on Looker Studio and Tableau)
Proficiency in Microsoft Office suite
Fluent in English & Afrikaans

Advantageous: