To help us continue on our already impressive growth trajectory, we’re on the lookout for a brand marketing manager to support the Chief Marketing Officer  in delivering upon brand strategies across  target markets.

RESPONSIBILITIES

• Ownership of Premier Bet brand strategy across 18 African markets, driving targeting, positioning and marketing objectives
• Planning and delivery of brand marketing campaigns in cooperation with local stakeholders
• Briefing and coordination of advertising material, in cooperation with inhouse design team
• Local marketing budget management, in cooperation with country management and finance
• Ownership of quantitative and qualitative competitive insights
• Monthly reporting on user behaviour and commercial metrics
• Quarterly reporting on brand health metrics

ESSENTIAL SKILLS AND EXPERIENCE

• Trained marketer with a holistic understanding of marketing effectiveness
• At least 3 years’ experience in a brand management or marketing role, either advertiser-side or agency-side.
• Either Fluent French or Portuguese speaking.
• Experience in campaign managing above the line marketing channels (TV, Outdoor, Radio, Brand display)
• Creative copy writing skills
• Effective campaign briefing
• Proven project management experience, enabling you to deliver upon challenging timelines
• Analytical thinker
• Effective written and verbal communicator
• Commercial and ROI driven mindset
• Entrepreneurial, out-of-the-box thinker with a can-do attitude
• Team player

IT WOULD BE A BONUS IF YOU…

• Have worked on tier 1 brands across prominent advertising industries (FMCG, Telcom, Entertainment, Fashion, Technology, Luxury…)
• Have experience in sportsbetting and/or gaming
• Are passionate about football and sports
• Speak both Portuguese and/or French

What does a brand manager do?

The brand manager spearheads the creation and execution of marketing and communication tasks of a company. As head of brand development, these professionals develop brand strategies that resonate with the target audience or customers. A brand manager doubles up as a brand specialist, who not only ensures that the product/service appeals to the customers, but also keeps an eye on the competition through competitive analysis. By understanding consumer behaviour and market trends, a brand manager effectively creates the narrative of a brand.

You might hire a brand manager to:

• Develop brand growth through the right strategies and plans for brand reputation monitoring
• Achieve long-term organisational goals through planning and implementing marketing initiatives
• Build brand awareness and propel the company towards its mission and vision 
• Integrate with a team consisting of a brand director, assistant brand manager and other marketing professionals
• Lead the creative development team in the right direction which aligns with the brand ethos