Vacancy Details
Employer: Bright Placements
Overview Property Group is seeking an experienced and strategic Senior Marketing Lead to drive marketing efforts for both a large city development project and Lodge and Spa. This role demands a dynamic self-starter who can independently create, implement, and manage comprehensive marketing strategies across both projects while leading teams and driving results. Key ResponsibilitiesDevelop and Execute Marketing StrategiesLead the creation and execution of effective, innovative marketing strategies for the city development and Lodge, aimed at attracting investors, driving property sales, and increasing guest bookings.Project Leadership Take ownership of marketing projects from conception to execution, ensuring all initiatives align with the overall business goals.Investor Engagement: Design and implement marketing campaigns that appeal to high-net-worth individuals and institutional investors.Property Sales Marketing: Develop and lead targeted marketing campaigns to support property sales efforts.Creative Leadership: Drive the development of high-quality marketing packs and materials that are visually engaging and tailored to target audiences.Social Media Oversight: Analyze and manage all social media teams to ensure brand alignment and effective engagement strategies.Self-Starter & Team Leadership: Be a proactive leader who can initiate and manage marketing projects independently, guiding teams effectively.
Education
- Bachelor’s degree in marketing, business, urban planning, communications, or a related field.
- Master’s degree (MBA or Marketing-related) is often preferred but not always required.
- Experience
- 7-10 years of marketing experience, with a focus on real estate, urban planning, city development, or public infrastructure.
- Proven leadership in marketing large-scale development projects, urban revitalization, or city branding campaigns.
- Experience in working with municipalities, government agencies, and private developers.
- Experience managing teams, budgets, and collaborating with cross-functional teams (sales, communications, etc.).
- Skills
- Strategic marketing and branding skills, especially in city development, real estate, or community development.
- Strong understanding of urban development trends, market analysis, and customer insights.
- Project management and the ability to manage complex, multi-stakeholder projects from concept to execution.
- Proficiency in digital marketing, content strategy, social media, and traditional marketing channels.
- Experience with public relations and community engagement strategies.
- Strong analytical skills with the ability to measure and report on the effectiveness of marketing efforts.
- Networking and relationship-building skills with key stakeholders (local government, businesses, and community leaders).
- Leadership and Soft Skills
- Excellent communication and presentation skills, capable of engaging with senior executives, government officials, and community leaders.
- Proven leadership skills, with the ability to lead a marketing team and foster collaboration.
- Strong problem-solving abilities, adaptability, and the capacity to work in a fast-paced environment.
- Negotiation and stakeholder management skills, especially in a city development context where various interests must be balanced.
- Certifications (Optional but Beneficial)
- PMP (Project Management Professional) certification if project management is a significant part of the role.
- Digital marketing certifications, such as Google Analytics, Google Ads, or certifications from platforms like HubSpot or Hootsuite, can be advantageous.
- Certification in urban planning or related areas might be beneficial if the role has a heavy focus on city development strategy.
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